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WorksheetsMarketing Segmentation
Total questions: 20
Worksheet time: 21mins
__________are used to divide the total market for their product into smaller, more specific groups.
Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?
Age
Household Income
Race
Political preference
Segmenting a market based on customers' attitudes, opinions, and interests is called
Demographics
Psychographics
Geographics
Market Segmentation
When a business divides its market on the basis of where its customers live is called
geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation
Segmenting a market based on customers' buying habits is an example of
demographic segmentation
psychographic segmentation
behavioral segmentation
geographic segmentation
In an overall sense, where does marketing occur?
Wherever stores are
Wherever customers are
Wherever advertisements are
Wherever trucks are
A ________analysis is based on a customers changes in attitudes, lifestyles, values, and interests.
Demographic
Social-Cultural(Psychographics)
Geographic
Behavioral
Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.
trending concept
a name brand or logo
A reader board
loyalty program
How many market segmentations are there?
4
8
2
10
Target market is the group of customers at which a product or service is aimed at?
True
False
Which of the following is lifestyle, values, or attribute.
healthy eating, trend-setting, exercising
shoveling snow, wearing shorts in February
purchasing from the same company all the time
moving from state to state
