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WorksheetsTHM MIDTERM EXAM
Total questions: 45
Worksheet time: 29mins
It refers to the service a company wishes to sell. Type your answer in CAPITAL LETTERS.
(a)
It refers to the location where the customer buys the collection of services. Type your answer in CAPITAL LETTERS.
(a)
It refers to the procedures, mechanisms, and flow of activities that occur when the customer and business interact with each other. Type your answer in CAPITAL LETTERS.
(a)
This concept focuses on society's well-being.
selling concept
societal-marketing concept
product concept
holistic concept
The main focus of this concept is to make money.
selling concept
societal-marketing concept
product concept
holistic concept
This concept can work on an assumption that consumers prefer a product that is inexpensive and widely available.
selling concept
societal-marketing concept
production concept
holistic concept
One of the key players in the Tourism and Hospitality industry that is composed of the provincial tourism organization that works together to create more attractive tourism products.
Type your answer in CAPITAL LETTERS
(a)
One of the key players in the Tourism and Hospitality industry that is composed of tour operators, wholesalers, travel agents, etc.
Type your answer in CAPITAL LETTERS
(a)
It is a theory and business model that forms relationships between profitability, customer loyalty, employee satisfaction, and productivity.
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(a)
One of the techniques in measuring service quality that compares customer perceptions of quality against customer expectations.
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(a)
This technique hires an undercover customer to examine the company's service quality.
Type your answer in CAPITAL LETTERS
(a)
This technique includes asking customers to rate the service right after it has been provided.
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(a)
With this kind of technique, the company will ask the customer to rate the service quality through email or by use of Gforms.
Type your answer in CAPITAL LETTERS
(a)
A kind of survey that normally asks the question on a scale of "very easy" to "very difficult".
Type your answer in CAPITAL LETTERS
(a)
Cross-training for employees is one way of altering demand to match available capacity.
True
False
Manipulating price is one way of adjusting capacity to match demand.
True
False
RATER means _________, _______, _________, _______, _______
Type your answer in CAPITAL LETTERS
(a)
CES means (a)
Type your answer in CAPITAL LETTERS
Many of the products sold in the tourism and hospitality industry are only experiences.
True
False
Poorly managed physical evidence can be a source of good communication with customers.
True
False
Service inseparability means that customers are part of a product.
True
False
The general environment within the economy that influences the working, performance, & strategy of all business groups at the same time.
Type your answer in CAPITAL LETTERS.
(a)
It represents the amount of income left after the consumer pays his taxes and other deductions.
Type your answer in CAPITAL LETTERS
(a)
GDP means (a)
Type your answer in CAPITAL LETTERS
It consists of the changing trends in the population in terms of demographics and cultural norms.
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(a)
Climate change and green policies are some of the notable changes in the ecological environment.
True
False
These are businesses offering a similar product or service catering to the same customer group.
Type your answer in CAPITAL LETTERS
(a)
This type of customer market buys products and resells them.
Type your answer in CAPITAL LETTERS
(a)
This type of customer market purchases hospitality services to facilitate their business.
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(a)
This type of customer market consists of buyers from other countries.
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(a)
One of the factors of the micro-environment that produces, sells, or services the goods and services that drive the business.
Type your answer in CAPITAL LETTERS.
(a)
One of the factors of the micro-environment that are considered as individuals and companies that provide the resources required by the business to produce its goods and services.
Type your answer in CAPITAL LETTERS.
(a)
Another term for Allocentrics.
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(a)
Another term for Psychocentric.
Type your answer in CAPITAL LETTERS.
(a)
According to the British Consultancy of Futurology, seasoned travelers are considered in what phase?
I
II
III
IV
According to the British Consultancy of Futurology, bubble travelers are considered in what phase?
I
II
III
IV
What are the 2 types of motivation?
Type your answer in CAPITAL LETTERS and follow this format
_________, _________
(a)
The process of screening out only the stimuli that a person could possibly attend to.
selective attention
selective distortion
selective retention
none of the above
Consumers only retain information that supports their own attitudes and beliefs.
selective attention
selective distortion
selective retention
none of the above
Post-purchase evaluation is the first step in the buyer decision process.
True
False
When a tourist always stays in the same hotel every time he takes his vacation is considered what kind of consumer-problem solving?
Type your answer in CAPITAL LETTERS
(a)
R on SMERF means (a)
Type your answer in CAPITAL LETTERS
Business travelers are the most technologically savvy, socially driven, and smart travelers in the world nowadays.
True
False
Values or beliefs are one of the factors of extrinsic motivation.
True
False
Geographical factors are one of the consideration of Intrinsic motivation
True
False
