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Business Intelligence Vocab

Total questions: 20

Worksheet time: 11mins

Name
Class
Date
1.

This is a person who organized and operates a business or businesses, taking on greater than normal financial risks to do so.

a)

SEO

b)

Behemoth

c)

Entrepreneur

d)

Audit

2.

These are the moral principles that govern a person's behavior or the conducting of an activity.

a)
ethics
b)

business IQ

c)

SEO

d)

behavior

3.

This is the technique of adjusting your ad content based on the location of a user. In Facebook ads manager, users can be included or excluded from a target audience based on their region, country, state, city, postal code, or address.  boosted posts, dark posts only show up in the feeds of users they’re targeting. 

a)
geotargeting
b)

webinar

c)

cloud

d)

boosted post

4.

This is an official legal document confirming that an individual or company has the

sole right to make, use or sell a particular invention.

a)
patent
b)

revenue

c)

behemoth

d)

microblogging

5.

This is a broad term to describe a system of storing data on a different server and
accessing it via a network. The server could be offsite or onsite.

a)
cloud
b)

cookie

c)

algorithm

d)

ethics

6.

This is an umbrella term that includes the applications, infrastructure, tools, and best
practices that enable access to and analysis of information to help organizations improve and
optimize decisions and performance

a)
business intelligence
b)

capital

c)

single sign-on

d)

bio

7.

This is a combination of the words “web” and “seminar”, which is a digital broadcast
of a presentation intended to educate or inform.  

a)
webinar
b)

dark post

c)

geotargeting

d)

bio

8.

This is the practice of publishing short content updates to platforms such as Twitter and Tumblr.

(a)  

9.

This is a social media ad that doesn’t appear on the advertiser’s timeline. Unlike organic posts or
boosted posts, these only show up in the feeds of users they’re targeting.

a)
dark post
b)

bio

c)

micro-blogging

d)

copyright

10.

This is a short description in your profile that tells people who you are.
It’s also a great place to share links to your website or other accounts. 

a)
bio
b)

e-commerce

c)

patent

d)

SEO

11.

This is the exclusive legal right, owned by the individual or group who created a work, or
by an individual or group assigned by the originator, to use certain material and to
allow others the right to use the material.


a)
copyright
b)

patent

c)

geotargeting

d)

micro-blogging

12.

This is someone or something that is abnormally large and powerful

a)
behemoth
b)

algorithm

c)

cloud

d)

cookie

13.

This is money invested into a company or project by its owners.

a)
capital
b)

audit

c)

e-commerce

d)

copyright

14.

This is a service that permits a user to use one set of login credentials (e.g., name and password) to access multiple applications. The service authenticates the end user for all the applications the user has been given rights to and eliminates further prompts when the user switches applications during the same session.


a)
single sign-on
b)

marketing

c)

SEO

d)

patent

15.

This is a small file left on a user’s machine by a website. The file stores information sent by the
website, and each time the user returns to the site, the site can access the file and add information.

a)
cookie
b)

audit

c)

dark post

d)

cloud

16.

This is machine or software technology that mimic human intelligence.

a)

algorithm

b)

Artificial Intelligence

(A.I.)

c)

Patent

d)

Dark Post

17.

This is the practice of trying to get a website to appear atop the results list when a person searches for
a topic via a search engine (e.g., Google, Bing). Developers input various forms of metadata to
get the search engine to believe their site is most relevant.

a)
seo
b)

algorithm

c)

micro-blogging

d)

e-commerce

18.

This is is a process based in calculations or problem-solving operations, especially in a computer.
You can set it up to generate emails based off of employees' first and last names, to calculate the interest earned on a particular investment, or any variety of tasks.


a)
algorithm
b)

seo

c)

patent

d)

cloud

19.

This is an official inspection of a company’s, or individual’s, accounts.

a)
audit
b)

revenue

c)

capital

d)

SEO

20.

This is income, especially when of a company or organization and of a substantial nature.


a)
revenue
b)

audit

c)

geotargeting

d)

ethics