Branding

is a word, phrase, symbol, or design that identifies and distinguishes the company from others.

• Trade design

• Service mark

• Trademark

• None of the above

Select the 2 advantages of branding

• A business can save money on marketing once the product becomes a household name.

• It means businesses don't have to make new items.

• The business can change its name if it wants to.

• Higher prices can be charged when consumers become loyal to the brand.

Product positioning is...

• where a product is on a shelf

• the way a product is perceived by consumers in the market

• the ingredient list on the back of a product

• the shape of a product box

Shelly will only buy Starbucks coffee is an example of

• brand position
• brand loyalty
• brand identity
• visual symbol

What is the role of brand for consumer?

• Identification of source of product

• Risk reducer

• Search cost reducer

• All of the above

What is the range of all products offered by an organization?

• product mix

• product breadth

• product line

• product depth

Which is not one of the three levels of product?

• Core Benefit
• Actual Product
• Augmented Product
• Superficial Product

A person who cuts hair is providing a service.

• True
• False

A toy that you buy from WalMart is a good.

• True
• False

You hire someone to cut your lawn.

• Good
• Service