Digital and Social Media Marketing

Price is always the most important factor of the marketing mix

• True

• False

Price refers to how much the supplier will charge for their product or service

• True

• False

Promotion deals with the placement of an good/service in front of potential consumers by means of advertising, packaging, etc.

• True

• False

Promotion is not needed if a product is a need (instead of a want) for consumers

• True

• False

Which of the following best provides the explanation of Product within the Marketing Mix?

• Can only be a good

• Can only be a service

• Can be either a good or a service

• None of the above

Which of the following is not considered a product, according to the Marketing Mix?

• McDonald's cheeseburger

• Chevron gasoline

• Orkin Termite treatment

• Delta Airlines customer service guarantee

Place, within the Marketing Mix can best be described as:

• Where the product is purchased

• Where the product is consumed

• Where the product is sold

• Where the product is manufactured

In reference to a gallon of milk purchased at a grocery store, the "place" within the Marketing Mix would be:

• Grocery store

• Consumer' home

• In the consumer's vehicle

• None of the above

In addition to having an e-business strategy, an e-marketing strategy also needs to be developed and there are three main operational processes involved. Which one is FALSE?

• Customer retention and growth

• Customer acquisition

• Customer conversion

• Customer focus group development

There needs to be an aligning of business and e-marketing strategies. Which of the following would be feasible strategic objectives?

• Revenue generation

• Cost reduction and value chain efficiencies

• Communications and branding

• Channel partnership with distributors using extra-nets

• They are all applicable