Hospitality & Tourism Chapter 1 review

Another name for a single-unit business.

• Franchise

• Chain

• Independent

Meeting the needs of guests with kindness and goodwill.

• Customer Service

• Hospitality

• Fast Food

A group of people organized to improve themselves, their profession, and their industry.

• Professional Association

• Career and Technology Studnet Association

• Hotel Chain

The person who owns the chain and the brand.

• Franchisee

• Franchisor

• McDonald's

The hospitality industry is composed of five segments:

• Fast food, hotels, motels, museums, and bed/breakfast

• Fine dining, Six Flags, the beach, state parks, and home

• Food, lodging, travel, tourism, and recreation

Which part of the Hospitality Industry do people experience most often?

• lodging

• recreation

• food

Which part of the Hospitality Industry do people experience for relaxation?

• lodging

• recreation

• tourism

Has only one establishment

• single-unit business

• multi-unit business

• chain

A name, logo, tagline, or any combination of these that distinguishes a product from it's competitor is a brand.

• True

• False

A person who buys the right to use the brand.

• Franchisor

• Franchisee

• Owner