Comportement du consommateur
1st Grade
•10 Qs
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Comportement du consommateur
Quiz
•
Business
•
1st Grade
•
Medium
Ibtissam Bettahi
Used 22+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pour comprendre le comportement du consommateur, il faut étudier les variables internes et externes.
Vrai
Faux
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le désir est la façon choisie par le client pour satisfaire ses besoins
Vrai
Faux
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le marketing crée les besoins des clients
Vrai
Faux
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La motivation est une pulsion positive favorable à l’achat
Vrai
Faux
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les types de motivations sont les peurs, les risques et les inhibitions
Vrai
Faux
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La culture influence le comportement du consommateur
Vrai
Faux
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les prescripteurs sont ceux qui achètent le produit
Vrai
Faux
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