Business - 2nd Semester Final

The marketing mix must be which of the following?

• Profit Driven
• Driven by the economy
• Customer Driven
• Driven by the industry

Which of the 4 Ps relates to packaging?

• Price
• Product
• Place
• Promotion

Which of the 4 Ps relates to warehouse inventory?

• Price
• Product
• Place
• Promotion

Which of the 4 Ps includes creating a 50-percent-off coupon?

• Price
• Product
• Place
• Promotion

Which of the 4 Ps would include offering credit arrangements?

• Price
• Product
• Place
• Promotion

Which of the following is sometimes referred to as the "fifth P"?

• Publicity
• People
• Profit
• Passion

Which of the following is NOT a basic pricing decision?

• Determining suggested retail price
• Creating volume discounts
• Determining packaging
• Producing price bundles

What are the accounting rules used to prepare, present and report financial statements called?

• Standard Business Financial Practices
• Financial Accounting Standards
• Generally Accepted Accounting Principles
• Financial Account Management Techniques

__________________ are items of value your company owns.

• Profits
• Revenues
• Liabilities
• Assets

__________________ are any debts or obligations owed by the company.

• Profits
• Revenues
• Liabilities
• Assets