Mastering Social Media Advertising

What is the primary goal of social media advertising mentioned in the introduction?

• To gather customer feedback

• To replace traditional marketing methods

• To increase brand awareness

• To reduce advertising costs

What is the first step in social media advertising according to the video?

• Choosing the right platform

• Creating ad copy

• Defining the target audience

• Setting a budget

Which platform is highlighted as having a wide audience and immense targeting capabilities?

• Twitter

• Instagram

• Facebook

• LinkedIn

Which platform is recommended for businesses targeting younger audiences?

• LinkedIn

• Instagram

• TikTok

• Facebook

What type of goals should advertisers set for their social media campaigns?

• Clear and measurable goals

• Goals that are easy to achieve

• Only sales-oriented goals

• Vague and general goals

Why is it important to understand the customer journey on social media?

• To create ads that resonate with the audience's current stage

• Because social media users do not like ads

• To focus only on direct sales ads

• To avoid advertising altogether

Which element is crucial for making social media ads compelling?

• Limiting the use of visuals

• Targeting a general audience

• Having a clear call to action

• Using complex language

How can advertisers effectively target their audience on social media platforms?

• Targeting exclusively based on location

• By focusing only on demographics

• Through broad targeting to reach more people

• Using specific demographics, interests, and behaviors

What is a key benefit of digital marketing mentioned in the video?

• It only works for large businesses

• It is less effective than traditional marketing

• It allows for tracking every action

• It requires no tracking

What should advertisers do once their ads are live?

• Track results and optimize the campaign

• Immediately start another campaign

• Stop tracking and wait for results

• Focus solely on the number of impressions