Unit 8 Employability Skills for a Career in Marketing

What term is similar to phone etiquette but refers to email etiquette?

• extraquette

• intraquette

• webiquette

• netiquette

Marketers have a big part to play in any organization because they are the ones who develop the _____ to attract customers.

• price structure

• theories

• strategies

• products

As the director of marketing, what does Javonn do with the research and findings from the company's marketing managers?

• use it to develop the company's marketing strategy

• submit it to the CEO as plagiarized work

• file it in the vault in case they are ever audited

• use it to manage low-level employees

What minimum level of education do most marketing companies prefer their applicants and new hires to have?

• GED

• PhD

• bachelor's degree

• master’s degree

Taylor is the chief marketing officer at a company and is responsible for making sure the business has a positive return-on-investment on its marketing campaigns. Who does Taylor report to on all of these duties?

• the VP officer

• the VP of marketing

• the chief executive officer

• the director of marketing analytics

Mickie really wants to get into the field of marketing but only has a high school diploma and no experience. What can Mickie do to break into marketing without a college degree?

• become friends with a marketing VP

• pay their way into the business

• lie on a resume

• obtain an internship

What important thing will taking online courses and getting online marketing certifications show prospective employers that you know?

• the history of marketing

• how to use a computer

• how to work around certain requirements

• the latest marketing best practices

How many years of experience will most entry-level marketing positions look for their new hires to have?

• five years minimum

• three to four years

• one to two years

• none

What career level includes job titles like director of public relations, directors of marketing analytics, and director of marketing research?

• marketing manager

• director of marketing

• VP of marketing

• chief marketing officer

Cristo is looking for an effective and simple way to gain marketing experience and stand out from other applicants while applying for marketing positions—what could Cristo do?

• spend several years interning at various firms

• lie on a resume and print it on bright paper

• create a video resume

• create a website and practice marketing it