MKT574 Pop Quiz Chapter 1

MKT574 Pop Quiz Chapter 1

University

7 Qs

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MKT574 Pop Quiz Chapter 1

MKT574 Pop Quiz Chapter 1

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Mohd Adzwin Faris Niasin

Used 2+ times

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following management orientation states that each country is different therefore must be handled by its own management team?

Ethnocentric

Polycentric

Regiocentric

Geocentric

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Honda Jazz that is sold in Europe has been rebranded as Honda Fit for sale in Asian markets by the Asian management team of Honda. This is an example of ___

ethnocentric orientation

polycentric orientation

regiocentric orientation

geocentric orientation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which industry represents the polycentric orientation the best?

Fast-food

Fashion/Apparel

Home appliances

Consumer electronics

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which strategy maintains that the 4P of the marketing mix remain the same when a company conducts marketing outside of its home country?

Globalization

Standardization

Localization

Adaptation

Differentiation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Cooking class falls into which category of experiences as stated in the concept of global experiential marketing?

Educational

Entertainment

Aesthetic

Escapism

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which internationalization motive states that companies will go abroad to lower the costs associated with performing economic activities?

Market-seeking

Efficiency-seeking

Resource-seeking

Strategic asset-seeking

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a company overproduced its product in large quantity, it then sells the excess inventory outside of its country. This is an example of ___ motive for exporting.

Proactive

Reactive