Quiz: Marketing Information System (MIS)

_______________ is a set of procedures and methods used to systematically collect, analyze, distribute, and store information needed by business manager to make decisions, including decisions about how to please customers

• Market Research
• Preliminary Findings
• Syndicated Research
• Marketing Information System

A process designed to provide solutions to marketing problems through the use of a scientific problem solving system

• Market Research
• Preliminary Findings
• Syndicated Research
• Marketing Information Systems

T OR F: Syndicated Research is in-house staff researchers who also work with external research agencies

• True
• False

T OR F: Personal Data may be collected during Market Research?

• True
• False

Charts and graphs that visually represent data are called

• Charts
• Graphic
• Dashboards
• Pictograph

T or F: Price Points are a range of prices charged for a category of merchandise

• True
• False

Discover & Define the Problem

• Step 1

• Step 2

• Step 3

• Step 4

Analyze & Report the Data

• Step 1

• Step 3

• Step 5

• Step 7

Analyze Current Conditions

• Step 1

• Step 2

• Step 4

• Step 5

Implement & Evaluate the Results

• Step 4

• Step 5

• Step 6

• Step 7