Ducati North America CEO Talks Record 2022 Sales Amid Constrained Supply

The transcript discusses Ducati's record sales in 2022 despite supply chain issues, their shift to an ultra-premium brand, and the impact on profitability. It covers pricing strategies, market share growth, and competition with brands like Harley. The success in racing, particularly MotoGP, boosts brand perception. Ducati's development of electric bikes and future tech is highlighted, along with efforts to diversify hiring and broaden their client base.

What were the main challenges Ducati faced in North America in 2022?

How did Ducati's profitability change despite supply chain constraints?

What shift in brand positioning has Ducati made recently?

What is the significance of the Multistrada model for Ducati?

How does Ducati plan to address the demand for ultra-premium motorcycles?

What strategies does Ducati employ to maintain customer loyalty?

What impact does winning championships in Moto GP have on Ducati's sales?

What are the challenges Ducati faces in developing electric motorcycles?

In what ways does Ducati aim to reduce its carbon footprint?

How is Ducati addressing diversity in its workforce?