Breitling CEO Says Dubai Watch Sales Bucking the Trend

The video discusses Breitling's market performance in the UAE, highlighting its strong sales in Dubai, which ranks as the third-largest market for the brand. CEO George Kern talks about the company's digital strategy to attract younger customers and expand e-commerce. The discussion also covers pricing, profit margins, competition, and the impact of raw material trends. The video concludes with a comparison of digital and analog watches, emphasizing the emotional and stylistic appeal of traditional timepieces.

What is the significance of Dubai in Breitling's sales strategy?

How does the CEO of Breitling perceive the impact of oil prices on their sales?

What are the main markets for Breitling watches according to the CEO?

What changes is Breitling planning to implement in their sales strategy?

What is the average price of a Breitling watch as mentioned in the interview?

What trends are emerging in the luxury watch market according to the interview?

How does the CEO of Breitling view the competition from digital watches?