Subject

Career-technical

Advanced Career Pathways

10th Grade - 12th Grade

Marketing Research Skills - Key Concepts & Strategic Approaches

Marketing Research Skills - Key Concepts & Strategic Approaches

Interactive Video

Marketing Research Skills - Key Concepts & Strategic Approaches

10th Grade - 12th Grade

Career-technical

Study essential steps in marketing research, focusing on problem identification and data collection. Develop decision-making and analytical skills through practical application.

10th Grade - 12th Grade

Understanding Consumer Needs - Data Collection Methods - Marketing Research

Understanding Consumer Needs - Data Collection Methods - Marketing Research

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Understanding Consumer Needs - Data Collection Methods - Marketing Research

10th Grade - 12th Grade

Career-technical

Study marketing research with a concentration on data collection and analysis to comprehend consumer needs. Develop insights into essential research processes and enhance decision-making skills.

11th Grade

Customer Engagement - Elements of Visual Merchandising - Retail Strategies

Customer Engagement - Elements of Visual Merchandising - Retail Strategies

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Customer Engagement - Elements of Visual Merchandising - Retail Strategies

11th Grade

Career-technical

Examine the essential components of visual merchandising and their role in engaging customer senses. Acquire skills in implementing successful retail strategies to enrich customer interactions and experiences.

9th Grade

Fundamental Concepts - Introduction to Marketing - Marketing Principles

Fundamental Concepts - Introduction to Marketing - Marketing Principles

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Fundamental Concepts - Introduction to Marketing - Marketing Principles

9th Grade

Career-technical

Explore essential marketing principles centered on customer needs, digital platforms, and the marketing mix. Gain an understanding of key strategies employed in the field to enhance knowledge and skills in marketing.

10th Grade - 12th Grade

Effective Strategies - B2B Marketing Dynamics - Business Marketing Concepts

Effective Strategies - B2B Marketing Dynamics - Business Marketing Concepts

Interactive Video

Effective Strategies - B2B Marketing Dynamics - Business Marketing Concepts

10th Grade - 12th Grade

Career-technical

Examine essential elements of B2B marketing strategies with a focus on building strong relationships, understanding and navigating sales cycles, and establishing thought leadership. Gain valuable insights to improve decision-making and cultivate strategic industry partnerships effectively.

10th Grade - 12th Grade

B2B Marketing - Core Principles and Strategies

B2B Marketing - Core Principles and Strategies

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B2B Marketing - Core Principles and Strategies

10th Grade - 12th Grade

Career-technical

Understand the fundamental concepts of B2B marketing, focusing on key strategies such as relationship-building and data-driven decision-making. Acquire the ability to develop effective marketing plans tailored for a business-oriented audience.

11th Grade - University

Flexible Learning - Competency-Based Education - Accelerated Online Marketing Degrees

Flexible Learning - Competency-Based Education - Accelerated Online Marketing Degrees

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Flexible Learning - Competency-Based Education - Accelerated Online Marketing Degrees

11th Grade - University

Career-technical

WGU's innovative learning model enables students to earn bachelor's degrees in marketing through competency-based, accelerated online programs. This approach allows learners to acquire strategic marketing skills and expedite their progress toward graduation, equipping them for successful careers in contemporary business settings.

9th Grade - 12th Grade

Understanding Marketing Strategy - Marketing Mix Elements - Marketing Foundations

Understanding Marketing Strategy - Marketing Mix Elements - Marketing Foundations

Interactive Video

Understanding Marketing Strategy - Marketing Mix Elements - Marketing Foundations

9th Grade - 12th Grade

Career-technical

Explore essential marketing mix concepts, focusing on the 7 Ps, to strengthen strategic planning. Develop skills in the effective application of these concepts to achieve marketing success.

9th Grade - 12th Grade

Understanding Strategic Documentation - Marketing Plan Components - Business Planning

Understanding Strategic Documentation - Marketing Plan Components - Business Planning

Interactive Video

Understanding Strategic Documentation - Marketing Plan Components - Business Planning

9th Grade - 12th Grade

Career-technical

Study the essential elements of constructing a marketing plan, including its primary components and strategic objectives. Acquire skills to enhance business marketing strategies for success.

9th Grade - 12th Grade

Understanding Core Marketing Concepts - American Marketing Association Definitions - Modern Marketing Strategies

Understanding Core Marketing Concepts - American Marketing Association Definitions - Modern Marketing Strategies

Interactive Video

Understanding Core Marketing Concepts - American Marketing Association Definitions - Modern Marketing Strategies

9th Grade - 12th Grade

Career-technical

Examine foundational marketing concepts, with a focus on definitions and historical strategies. Gain an understanding of modern marketing practices and their influence on economic growth.

9th Grade - 12th Grade

Marketing Strategies - Evolutionary Techniques - Historical Concepts

Marketing Strategies - Evolutionary Techniques - Historical Concepts

Interactive Video

Marketing Strategies - Evolutionary Techniques - Historical Concepts

9th Grade - 12th Grade

Career-technical

Examine the journey of marketing from traditional storytelling to the realm of digital engagement. Gain insight into essential strategies and analyze their effects on both historical and contemporary businesses. Understand how these approaches contribute to the evolving landscape of marketing.

9th Grade - 12th Grade

Pricing Strategies - Decision-Making in Mixed Marketing - Core Concepts

Pricing Strategies - Decision-Making in Mixed Marketing - Core Concepts

Interactive Video

Pricing Strategies - Decision-Making in Mixed Marketing - Core Concepts

9th Grade - 12th Grade

Career-technical

Study fundamental pricing strategies and analyze their influence on business operations and consumer decision-making. Enhance marketing decision-making skills to optimize competitive advantages.

9th Grade - 12th Grade

Comprehensive Analysis - Marketing Mix and Strategies - Business and Brand Management

Comprehensive Analysis - Marketing Mix and Strategies - Business and Brand Management

Interactive Video

Comprehensive Analysis - Marketing Mix and Strategies - Business and Brand Management

9th Grade - 12th Grade

Career-technical

Understand key marketing concepts such as the marketing mix and pricing strategies through practical examples. Gain insights into strategic brand management and learn effective promotion tactics.

6th Grade - 10th Grade

Understanding Marketing Fundamentals - The Four Ps - Business Basics for Young Entrepreneurs

Understanding Marketing Fundamentals - The Four Ps - Business Basics for Young Entrepreneurs

Interactive Video

Understanding Marketing Fundamentals - The Four Ps - Business Basics for Young Entrepreneurs

6th Grade - 10th Grade

Career-technical

Explore the core principles of marketing with a focus on Product, Price, Place, and Promotion. Enhance strategic business thinking by applying these essential concepts to real-world scenarios.

9th Grade - 10th Grade

Understanding Service Marketing - Challenges & Strategies

Understanding Service Marketing - Challenges & Strategies

Interactive Video

Understanding Service Marketing - Challenges & Strategies

9th Grade - 10th Grade

Career-technical

Discover the complexities of service marketing by examining intangible services, personalization, and the cultivation of customer relationships. Learn strategies to improve service delivery and elevate customer satisfaction, focusing on practical approaches to effectively engage with customers and tailor services to meet their unique needs.

9th Grade - 10th Grade

Marketing Strategy - Customer Engagement & Market Analysis

Marketing Strategy - Customer Engagement & Market Analysis

Interactive Video

Marketing Strategy - Customer Engagement & Market Analysis

9th Grade - 10th Grade

Career-technical

Explore marketing management principles focusing on customer engagement and global market strategies. Understand strategic planning and market segmentation.

9th Grade - 10th Grade

Psychological Influence - Scarcity Marketing - Consumer Economics

Psychological Influence - Scarcity Marketing - Consumer Economics

Interactive Video

Psychological Influence - Scarcity Marketing - Consumer Economics

9th Grade - 10th Grade

Career-technical

Explore scarcity marketing tactics, examining limited-time offers and social proof. Learn to identify psychological influences and understand potential pitfalls in marketing strategies.

9th Grade - 10th Grade

Service Marketing Principles - Customer Relationship & Brand Development

Service Marketing Principles - Customer Relationship & Brand Development

Interactive Video

Service Marketing Principles - Customer Relationship & Brand Development

9th Grade - 10th Grade

Career-technical

Investigate essential strategies for marketing intangible services and fostering customer loyalty. Develop skills in branding and relationship marketing to enhance service offerings and maintain strong customer connections.

9th Grade - 12th Grade

[Communication Techniques - Digital Impact - Marketing Strategies]

[Communication Techniques - Digital Impact - Marketing Strategies]

Interactive Video

[Communication Techniques - Digital Impact - Marketing Strategies]

9th Grade - 12th Grade

Career-technical

Investigate the contemporary landscape of marketing by concentrating on digital influence and proficient communication techniques. Discover methods to improve marketing communication strategies through a comprehensive understanding of advanced tools. Focus on fostering skills that increase the effectiveness of conveying brand messages and engaging with audiences in a digital era. Gain insights into the integration of digital tools with marketing communication to achieve measurable outcomes and enhanced audience interaction.

9th Grade - 12th Grade

Inventory Management - Merchandising Business - Accounting Principles

Inventory Management - Merchandising Business - Accounting Principles

Interactive Video

Inventory Management - Merchandising Business - Accounting Principles

9th Grade - 12th Grade

Career-technical

Learn essential accounting concepts with a focus on inventory management in merchandising businesses. Understand the role of inventory and develop skills in creating accurate financial entries.

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