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WorksheetsSEMI 2.01 Online Review
Total questions: 20
Worksheet time: 10mins
Which of the following products is a sporting event:
Yankee Stadium
Premiere of a Broadway play
ESPN The Magazine
Ocean kayaking in Alaska
Which of the following is an example of a venue:
Statesville Sporting Goods store
Statesville Recreation Complex
Statesville Annual Marathon
Statesville Jazz Festival
Which of the following is a non-sport event:
The Annual Concession Workers’ Convention
Monday Night Football broadcast
University of Nebraska Volleyball Camp
The Little League World Series
Which of the following is a sporting good:
NASCAR hat
Sports Illustrated
Yoga class
Running shorts
Which of the following products is licensed merchandise:
Key chain
Nike sweatband
Concert T-shirt
Hockey helmet
A baseball game broadcast on the radio is an example of
a sporting good
sport media
owned-goods service
a non-sport event
Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use skates that are owned by the rink. Which of the following sport/event products are Dan and Kelly consuming:
Rented-goods service
Owned-goods service
Venue
Licensed merchandise
Tatiana takes her lucky tennis racket to be restrung. Which of the following products is she consuming:
Rented-goods service
Owned-goods service
Venue
Licensed merchandise
The most basic distinction between goods and services states that goods are ____________ products.
intangible
inconsistent
branded
tangible
A high school basketball team won the state championship last year but didn’t even make the playoffs this year. This is an example of a(n) __________ sport product.
tangible
perishable
inconsistent
consistent
Your band is having a concert to raise money for charity. You have 15 tickets left and must sell them before the performance on Thursday night. This is an example of a(n) __________ product
perishable
imperishable
consistent
tangible
Simon was determined to get a new golf game for his video game collection. The game costs $50 at the mall, but Simon was excited to find it for only $35 on eBay. He didn’t mind that it didn’t come from the mall. This is an example of
separability
consistency
perishability
tangibility
Which of the following is a sport good made available through a sport service:
Workout session with a personal trainer
Tennis racket repair at a country club
Water bottle sold at a health club pro shop
Aerobics classes at a health club
The overall impression consumers get from a product’s unique name, design, or symbol is the product’s
brand
quality
performance
reliability
Which of the following is a reason that sport/event marketers use branding:
To give their products positive, memorable names
To use logos and trademarks
To help consumers distinguish between goods and services
To make their products stand out from the competition
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
loyalty
quality
awareness
image
Mario loves Reebok running shoes and won’t buy any other kind. This is called brand
loyalty
quality
awareness
image
Since a team’s performances are inconsistent from game to game, sport marketers might try to attract consumers by
discontinuing group discounts
changing venues
lowering ticket prices
raising ticket prices
Bo and his friends went to the State Fair. The fair itself was great, but they had trouble finding a place to park, several of the ride attendants were rude, and the bathrooms were really dirty. Overall, Bo and his friends gave the fair a “C” rating. The close link between the fair and all the product elements involved with the fair is known as
smoothing
consistency
perishability
separability
Since attendance is usually low after school starts, a water park offers a 25% discount on admissions during the first two weeks of September. This is an example of
smoothing
separability
consistency
branding
