CHARACTERISTICS AFFECTING CUSTOMERS’ BEHAVIOR

Which psychological factor is targeted by these advertising campaigns?

• Culture

• Beliefs and attitudes

• Motivation

• Family

Answer explanation

Attitude is a favourable predisposition to an oject, an idea or a person

Belief is a descriptive thought that a person has about an object

Which psychological factor is targeted by these advertising campaigns?

• •Culture

• Opinion leaders

• Perception

• Motivation

Answer explanation

Motivation is a positive impulse that pushes towards action

Which psychological factor is targeted by these advertising campaigns?

• Social

• Motivation

• Personality and self-concept

• Role

Answer explanation

Many marketers use a concept related to personality—a person’s self-concept (also called self-image). The idea is that people’s possessions contribute to and reflect their identities—that is, “we are what we consume.” Thus, to understand consumer behavior, marketers must first understand the relationship between consumer self-concept and possessions. Hence, brands will attract people who are high on the same personality traits. For example, the MINI automobile has an instantly recognizable personality as a clever and sassy but powerful little car. MINI owners—who sometimes call themselves “MINIacs”—have a strong and emotional connection with their cars. More than targeting specific demographic segments, MINI appeals to personality segments—to people who are “adventurous, individualistic, open-minded, creative, tech-savvy, and young at heart”—anything but normal—just like the car

Which psychological factor was affected there?

• Perception

• Motivation

• Culture

• Beliefs and attitudes

Answer explanation

Perception is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

In your opinion, which socio-cultural group is targeted in this advertising campaign?

• Ethnic group

• Family

• Consumer tribe

• Perception

Answer explanation

subcultures, or groups of people with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial groups, and geographic regions

In your opinion, which socio-cultural group is targeted in this advertising campaign?

• Generation

• Ethnic group

• Family

• Consumer tribe

Answer explanation

With this ad presenting McDonald’s vegetarian offering, the famous fast-food brand hopes to attract people who share the same values and the same lifestyle by not consuming animal-based products.

In your opinion, which socio-cultural group is targeted in this advertising campaign?

• Culture

• Family

• Consumer tribe

• Motivation

In your opinion, which socio-cultural group is targeted in this advertising campaign?

• Culture

• Brand community

• Family

• Perception

Answer explanation

A group of consumers that share social relations based on their use of a branded product ot their interest i the brand