Subject

Career-technical

Advanced Career Pathways

10th Grade - 12th Grade

Conceptual Understanding - Market Research - Marketing Strategies

Conceptual Understanding - Market Research - Marketing Strategies

Presentation

Conceptual Understanding - Market Research - Marketing Strategies

10th Grade - 12th Grade

Career-technical

Examine marketing research principles, focusing on customer satisfaction and various data gathering techniques. Gain expertise in creating surveys and analyzing market trends effectively.

10th Grade - 11th Grade

Systematic Data Gathering - Research Methods - Marketing Research

Systematic Data Gathering - Research Methods - Marketing Research

Presentation

Systematic Data Gathering - Research Methods - Marketing Research

10th Grade - 11th Grade

Career-technical

Explore systematic data collection and analysis techniques in marketing research to gain valuable insights. Master the process of conducting effective surveys and identifying essential market factors, enhancing skills in interpreting market dynamics and informing strategic decisions.

9th Grade - 12th Grade

Fundamental Concepts - Data Analysis - Marketing Research

Fundamental Concepts - Data Analysis - Marketing Research

Presentation

Fundamental Concepts - Data Analysis - Marketing Research

9th Grade - 12th Grade

Career-technical

Understand the fundamentals of marketing research by examining various data types and methodologies. Develop a comprehensive grasp of research processes to enhance analytical capabilities and improve decision-making skills.

9th Grade - 12th Grade

Preference Analysis - Surveys - Consumer Behavior

Preference Analysis - Surveys - Consumer Behavior

Presentation

Preference Analysis - Surveys - Consumer Behavior

9th Grade - 12th Grade

Career-technical

Gain insights into consumer behavior through exploring social media preferences and everyday choices. Develop data analysis skills by examining trends and patterns in consumer behavior.

9th Grade - 12th Grade

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

Presentation

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

9th Grade - 12th Grade

Career-technical

Study essential components of marketing plans, including SWOT analysis and the 4 P's of the marketing mix. Develop strategic planning skills critical for achieving business growth.

9th Grade - 12th Grade

Core Retail Skills - Merchandising Essentials - Introduction to Merchandising & Buying

Core Retail Skills - Merchandising Essentials - Introduction to Merchandising & Buying

Presentation

Core Retail Skills - Merchandising Essentials - Introduction to Merchandising & Buying

9th Grade - 12th Grade

Career-technical

Master the fundamentals of merchandising and buying with a focus on essential retail skills and strategic planning. Develop a thorough understanding of effective merchandising techniques that drive retail success, gaining practical insights applicable to real-world scenarios.

10th Grade - 12th Grade

Consumer Behavior Analysis - Social Trends & Marketing Fads - Marketing Research

Consumer Behavior Analysis - Social Trends & Marketing Fads - Marketing Research

Presentation

Consumer Behavior Analysis - Social Trends & Marketing Fads - Marketing Research

10th Grade - 12th Grade

Career-technical

Analyze the factors influencing consumer behavior, focusing on social trends and marketing fads. Develop the ability to distinguish between trends and fads and effectively manage marketing information, enhancing decision-making skills in market research.

10th Grade - 12th Grade

Research Techniques - Informal and Formal Approaches - Marketing Research

Research Techniques - Informal and Formal Approaches - Marketing Research

Presentation

Research Techniques - Informal and Formal Approaches - Marketing Research

10th Grade - 12th Grade

Career-technical

Develop practical research skills in marketing by exploring both informal and formal research scenarios. Gain proficiency in identifying various research methods and understanding their specific applications in the marketing field.

9th Grade - 12th Grade

Marketing Strategies - Key Concepts - DECA Competition Preparation

Marketing Strategies - Key Concepts - DECA Competition Preparation

Presentation

Marketing Strategies - Key Concepts - DECA Competition Preparation

9th Grade - 12th Grade

Career-technical

Gain a comprehensive understanding of essential marketing concepts, including the product lifecycle, SWOT, and PEST analysis. Strengthen your ability to apply these theories effectively in marketing strategies relevant to DECA events.

9th Grade - 10th Grade

Exploring Marketing Principles - The Four P's - Introduction to Marketing

Exploring Marketing Principles - The Four P's - Introduction to Marketing

Presentation

Exploring Marketing Principles - The Four P's - Introduction to Marketing

9th Grade - 10th Grade

Career-technical

Explore the key differences between marketing and advertising, emphasizing the comprehensive scope of marketing beyond the promotion aspect. Learn the significance of the Marketing Mix and how its components interact to meet business objectives. Gain essential insights into conducting market research and identifying target markets. Enhance your understanding of these foundational concepts to better strategize and implement effective marketing campaigns.

9th Grade - 12th Grade

Market Understanding - Segmentation and Digital Marketing - Comprehensive Marketing Strategies

Market Understanding - Segmentation and Digital Marketing - Comprehensive Marketing Strategies

Presentation

Market Understanding - Segmentation and Digital Marketing - Comprehensive Marketing Strategies

9th Grade - 12th Grade

Career-technical

Engage with key marketing concepts, focusing on market segmentation and digital marketing strategies. Develop skills to accurately identify target markets and effectively integrate the marketing mix.

9th Grade - 12th Grade

Key Concepts in Marketing - Information Management - Data Analysis Essentials

Key Concepts in Marketing - Information Management - Data Analysis Essentials

Presentation

Key Concepts in Marketing - Information Management - Data Analysis Essentials

9th Grade - 12th Grade

Career-technical

Explore key terms and concepts of marketing information management, learning to distinguish between primary and secondary data. Understand the applications of quantitative data, focusing on the subject matter and learning outcomes.

9th Grade - 12th Grade

Market Analysis Techniques - Data Collection - Marketing Research

Market Analysis Techniques - Data Collection - Marketing Research

Presentation

Market Analysis Techniques - Data Collection - Marketing Research

9th Grade - 12th Grade

Career-technical

Explore techniques for conducting marketing research with an emphasis on data collection strategies. Acquire skills in data analysis and practical application of consumer insights.

9th Grade - 12th Grade

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

Presentation

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

9th Grade - 12th Grade

Career-technical

Examine essential promotional strategies and their implementation in sports and entertainment marketing. Gain insight into effectively influencing consumer behavior and methods for tracking promotional success. Develop skills in crafting and analyzing marketing strategies to achieve desired consumer responses and measure campaign effectiveness.

9th Grade - 12th Grade

Marketing Research Techniques - Research Design - Marketing Studies

Marketing Research Techniques - Research Design - Marketing Studies

Presentation

Marketing Research Techniques - Research Design - Marketing Studies

9th Grade - 12th Grade

Career-technical

Understand various marketing research design methods with a focus on their purposes, data collection approaches, and analysis strategies. Develop proficiency in crafting and executing effective research projects.

9th Grade - 12th Grade

Marketing Fundamentals - The 4 Ps and Influencer Impact

Marketing Fundamentals - The 4 Ps and Influencer Impact

Presentation

Marketing Fundamentals - The 4 Ps and Influencer Impact

9th Grade - 12th Grade

Career-technical

Examine foundational marketing concepts, including the 4 Ps: Product, Price, Place, and Promotion. Understand the impact of social media influencers on marketing strategies. Develop skills in strategic product management and effectively targeting consumers.

10th Grade

Legal Concepts - Branding & Intellectual Property - Merchandising Law

Legal Concepts - Branding & Intellectual Property - Merchandising Law

Presentation

Legal Concepts - Branding & Intellectual Property - Merchandising Law

10th Grade

Career-technical

Gain a comprehensive understanding of fundamental legal concepts in branding and intellectual property, specifically focusing on copyright, trademark, and merchandising. Develop the ability to identify how these elements safeguard brand identity and commercial interests, enhancing your skills in brand protection and rights management.

7th Grade - 12th Grade

Marketing Strategy Fundamentals - Developing a Plan - Essentials of Marketing

Marketing Strategy Fundamentals - Developing a Plan - Essentials of Marketing

Presentation

Marketing Strategy Fundamentals - Developing a Plan - Essentials of Marketing

7th Grade - 12th Grade

Career-technical

Study essential marketing strategies with a focus on developing brand messaging and enhancing customer engagement. Acquire skills in formulating detailed marketing plans and evaluating the effectiveness of advertising strategies.

9th Grade - 12th Grade

Spanish Vocabulary and Professions - Comprehension and Application

Spanish Vocabulary and Professions - Comprehension and Application

Presentation

Spanish Vocabulary and Professions - Comprehension and Application

9th Grade - 12th Grade

Career-technical

Engage in exploring Spanish vocabulary related to professions through a variety of interactive and thought-provoking questions and answers. Build skills in understanding and applying Spanish terms for different careers, enhancing your ability to communicate effectively about various occupational paths.

9th Grade - 12th Grade

Communication Skills - Intent Recognition - Professional Communications

Communication Skills - Intent Recognition - Professional Communications

Presentation

Communication Skills - Intent Recognition - Professional Communications

9th Grade - 12th Grade

Career-technical

Enhancing the ability to recognize intent in professional communication, focusing on informative, persuasive, instructional, and responsive messages. This process improves effective communication skills by identifying and responding to various communication intents.

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