Subject

Career-technical

Advanced Career Pathways

10th Grade - 12th Grade

Marketing Research Skills - Key Concepts & Strategic Approaches

Marketing Research Skills - Key Concepts & Strategic Approaches

Interactive Video

Marketing Research Skills - Key Concepts & Strategic Approaches

10th Grade - 12th Grade

Career-technical

Study essential steps in marketing research, focusing on problem identification and data collection. Develop decision-making and analytical skills through practical application.

10th Grade - 12th Grade

Understanding Consumer Needs - Data Collection Methods - Marketing Research

Understanding Consumer Needs - Data Collection Methods - Marketing Research

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Understanding Consumer Needs - Data Collection Methods - Marketing Research

10th Grade - 12th Grade

Career-technical

Study marketing research with a concentration on data collection and analysis to comprehend consumer needs. Develop insights into essential research processes and enhance decision-making skills.

11th Grade

Customer Engagement - Elements of Visual Merchandising - Retail Strategies

Customer Engagement - Elements of Visual Merchandising - Retail Strategies

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Customer Engagement - Elements of Visual Merchandising - Retail Strategies

11th Grade

Career-technical

Examine the essential components of visual merchandising and their role in engaging customer senses. Acquire skills in implementing successful retail strategies to enrich customer interactions and experiences.

10th Grade - 12th Grade

Effective Strategies - B2B Marketing Dynamics - Business Marketing Concepts

Effective Strategies - B2B Marketing Dynamics - Business Marketing Concepts

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Effective Strategies - B2B Marketing Dynamics - Business Marketing Concepts

10th Grade - 12th Grade

Career-technical

Examine essential elements of B2B marketing strategies with a focus on building strong relationships, understanding and navigating sales cycles, and establishing thought leadership. Gain valuable insights to improve decision-making and cultivate strategic industry partnerships effectively.

10th Grade - 12th Grade

B2B Marketing - Core Principles and Strategies

B2B Marketing - Core Principles and Strategies

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B2B Marketing - Core Principles and Strategies

10th Grade - 12th Grade

Career-technical

Understand the fundamental concepts of B2B marketing, focusing on key strategies such as relationship-building and data-driven decision-making. Acquire the ability to develop effective marketing plans tailored for a business-oriented audience.

11th Grade - University

Flexible Learning - Competency-Based Education - Accelerated Online Marketing Degrees

Flexible Learning - Competency-Based Education - Accelerated Online Marketing Degrees

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Flexible Learning - Competency-Based Education - Accelerated Online Marketing Degrees

11th Grade - University

Career-technical

WGU's innovative learning model enables students to earn bachelor's degrees in marketing through competency-based, accelerated online programs. This approach allows learners to acquire strategic marketing skills and expedite their progress toward graduation, equipping them for successful careers in contemporary business settings.

9th Grade - 12th Grade

Understanding Marketing Strategy - Marketing Mix Elements - Marketing Foundations

Understanding Marketing Strategy - Marketing Mix Elements - Marketing Foundations

Interactive Video

Understanding Marketing Strategy - Marketing Mix Elements - Marketing Foundations

9th Grade - 12th Grade

Career-technical

Explore essential marketing mix concepts, focusing on the 7 Ps, to strengthen strategic planning. Develop skills in the effective application of these concepts to achieve marketing success.

9th Grade - 12th Grade

Understanding Strategic Documentation - Marketing Plan Components - Business Planning

Understanding Strategic Documentation - Marketing Plan Components - Business Planning

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Understanding Strategic Documentation - Marketing Plan Components - Business Planning

9th Grade - 12th Grade

Career-technical

Study the essential elements of constructing a marketing plan, including its primary components and strategic objectives. Acquire skills to enhance business marketing strategies for success.

9th Grade - 12th Grade

Understanding Core Marketing Concepts - American Marketing Association Definitions - Modern Marketing Strategies

Understanding Core Marketing Concepts - American Marketing Association Definitions - Modern Marketing Strategies

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Understanding Core Marketing Concepts - American Marketing Association Definitions - Modern Marketing Strategies

9th Grade - 12th Grade

Career-technical

Examine foundational marketing concepts, with a focus on definitions and historical strategies. Gain an understanding of modern marketing practices and their influence on economic growth.

9th Grade - 12th Grade

Marketing Strategies - Evolutionary Techniques - Historical Concepts

Marketing Strategies - Evolutionary Techniques - Historical Concepts

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Marketing Strategies - Evolutionary Techniques - Historical Concepts

9th Grade - 12th Grade

Career-technical

Examine the journey of marketing from traditional storytelling to the realm of digital engagement. Gain insight into essential strategies and analyze their effects on both historical and contemporary businesses. Understand how these approaches contribute to the evolving landscape of marketing.

9th Grade - 12th Grade

Pricing Strategies - Decision-Making in Mixed Marketing - Core Concepts

Pricing Strategies - Decision-Making in Mixed Marketing - Core Concepts

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Pricing Strategies - Decision-Making in Mixed Marketing - Core Concepts

9th Grade - 12th Grade

Career-technical

Study fundamental pricing strategies and analyze their influence on business operations and consumer decision-making. Enhance marketing decision-making skills to optimize competitive advantages.

9th Grade - 12th Grade

Comprehensive Analysis - Marketing Mix and Strategies - Business and Brand Management

Comprehensive Analysis - Marketing Mix and Strategies - Business and Brand Management

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Comprehensive Analysis - Marketing Mix and Strategies - Business and Brand Management

9th Grade - 12th Grade

Career-technical

Understand key marketing concepts such as the marketing mix and pricing strategies through practical examples. Gain insights into strategic brand management and learn effective promotion tactics.

9th Grade - 12th Grade

[Communication Techniques - Digital Impact - Marketing Strategies]

[Communication Techniques - Digital Impact - Marketing Strategies]

Interactive Video

[Communication Techniques - Digital Impact - Marketing Strategies]

9th Grade - 12th Grade

Career-technical

Investigate the contemporary landscape of marketing by concentrating on digital influence and proficient communication techniques. Discover methods to improve marketing communication strategies through a comprehensive understanding of advanced tools. Focus on fostering skills that increase the effectiveness of conveying brand messages and engaging with audiences in a digital era. Gain insights into the integration of digital tools with marketing communication to achieve measurable outcomes and enhanced audience interaction.

9th Grade - 12th Grade

Inventory Management - Merchandising Business - Accounting Principles

Inventory Management - Merchandising Business - Accounting Principles

Interactive Video

Inventory Management - Merchandising Business - Accounting Principles

9th Grade - 12th Grade

Career-technical

Learn essential accounting concepts with a focus on inventory management in merchandising businesses. Understand the role of inventory and develop skills in creating accurate financial entries.

9th Grade - 12th Grade

Marketing Strategy - History and Evolution - Marketing Trends

Marketing Strategy - History and Evolution - Marketing Trends

Interactive Video

Marketing Strategy - History and Evolution - Marketing Trends

9th Grade - 12th Grade

Career-technical

Trace the historical progression of marketing strategies, starting from barter systems to the emergence of digital campaigns. Understand influential trends and key marketing eras, while gaining expertise in identifying core strategies and their evolution over time.

9th Grade - 12th Grade

Core Principles - Strategies & Tactics - Marketing Fundamentals

Core Principles - Strategies & Tactics - Marketing Fundamentals

Interactive Video

Core Principles - Strategies & Tactics - Marketing Fundamentals

9th Grade - 12th Grade

Career-technical

Focus on marketing fundamentals by developing and executing effective strategies to enhance brand visibility and boost customer engagement. Gain proficiency in formulating strategic marketing plans that lead to successful brand positioning and increased interaction with target audiences.

9th Grade - 12th Grade

Challenges and Strategies in Global Marketing

Challenges and Strategies in Global Marketing

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Challenges and Strategies in Global Marketing

9th Grade - 12th Grade

Career-technical

Investigate effective strategies and challenges in international marketing, concentrating on cultural adaptation and comprehensive market research. Develop marketing skills to adeptly navigate global markets and enhance your understanding of how cultural differences impact marketing strategies. Gain insights into assessing foreign markets and identifying opportunities, ultimately refining your ability to create globally relevant marketing campaigns.

9th Grade - 12th Grade

Analyzing Modern Consumer Behavior - Digital Marketing Influence - Psychological and Social Drivers

Analyzing Modern Consumer Behavior - Digital Marketing Influence - Psychological and Social Drivers

Interactive Video

Analyzing Modern Consumer Behavior - Digital Marketing Influence - Psychological and Social Drivers

9th Grade - 12th Grade

Career-technical

Analyze how digital marketing influences modern consumer behavior and spending habits. Gain insights into marketing strategies and their psychological effects across different generations.

9th Grade - 12th Grade

Exploring Key Concepts - The Four Ps - Marketing Fundamentals

Exploring Key Concepts - The Four Ps - Marketing Fundamentals

Interactive Video

Exploring Key Concepts - The Four Ps - Marketing Fundamentals

9th Grade - 12th Grade

Career-technical

Explore the core marketing concepts centered around the Four Ps: Product, Price, Place, and Promotion. Develop a comprehensive understanding of strategic marketing planning and execution. Enhance your ability to identify and apply effective marketing strategies and tactics.

10th Grade - 12th Grade

Entrepreneurship Skills - Concepts of Entrepreneurship and Intrapreneurship - Business Innovation

Entrepreneurship Skills - Concepts of Entrepreneurship and Intrapreneurship - Business Innovation

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Entrepreneurship Skills - Concepts of Entrepreneurship and Intrapreneurship - Business Innovation

10th Grade - 12th Grade

Career-technical

Key concepts of entrepreneurship and intrapreneurship are explored with a focus on business creation and innovation. Learners gain an understanding of risk management and idea generation within organizations, emphasizing the skills necessary for initiating and sustaining new business ventures and innovative projects.

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