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10th Grade - 12th Grade
Strategy and Analysis - Understanding Market Research - Principles of Marketing
Interactive Video
10th Grade - 12th Grade
Social Studies, Business
Explore the essential aspects of marketing research by focusing on understanding market needs, identifying sources of information, and utilizing various research methodologies. Gain insights into conducting comprehensive marketing research, interpreting data accurately, and applying these skills to effectively target and segment markets.
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10th Grade - 12th Grade
Data Analysis Techniques - Problem Identification - Marketing Research
Interactive Video
10th Grade - 12th Grade
Business
Explore the fundamental stages of marketing research focusing on key steps such as problem identification and strategic data analysis. Learners will develop proficiency in utilizing primary and secondary data sources, understanding the importance of prioritizing issues, and creating evidence-based recommendations to inform business decisions.
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10th Grade - 12th Grade
Understanding Consumer Needs - Data Collection Methods - Marketing Research
Interactive Video
10th Grade - 12th Grade
Business
Focuses on the key aspects of marketing research, emphasizing the understanding of consumer needs and preferences and the distinction between primary and secondary data collection methods. Develop skills in defining research objectives, formulating effective research questions, and applying statistical techniques for data analysis.
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9th Grade - 10th Grade
Research Analysis - Factors Distorting Results - Marketing Insights
Interactive Video
9th Grade - 10th Grade
Business
Investigate the primary factors that can skew marketing research results, including sampling problems, the wording of questions, response biases, and researcher biases. Gain insights into ensuring data validity and grasp the complexities involved in performing accurate marketing research studies.
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10th Grade - 12th Grade
Marketing Strategies - Planning and Objective Setting - Marketing Fundamentals
Interactive Video
10th Grade - 12th Grade
Business
Explore the fundamentals of marketing planning, examining the purpose of marketing plans and the essential components of effective strategies. Gain insights into formulating strategic marketing objectives and aligning them with organizational goals, enhancing your ability to craft comprehensive marketing strategies.
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9th Grade - 12th Grade
Marketing - Global Strategies - International Challenges
Interactive Video
9th Grade - 12th Grade
Business
Learn strategies and overcome challenges in global marketing by focusing on cultural and linguistic considerations, conducting market research, and implementing global SEO. Gain the ability to adapt marketing strategies across diverse regions to effectively execute international campaigns.
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9th Grade - 12th Grade
Keyword Optimization Skills - SEO Tactics - Online Marketing Strategies
Interactive Video
9th Grade - 12th Grade
Instructional Technology, Business, Computers
Master the fundamentals of keyword research and SEO strategies crucial for enhancing digital marketing proficiency. Learn techniques to identify valuable keywords, boost website rankings, and attract the ideal audience to a brand's online presence. Focus on acquiring skills to analyze SEO data, optimize web content, and utilize analytical tools effectively.
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9th Grade - 12th Grade
Marketing Fundamentals - Concepts & Strategies
Interactive Video
9th Grade - 12th Grade
Business
Explore vital marketing concepts and strategies, including market segmentation, product life cycles, and pricing techniques. Gain insights into identifying customer needs, calculating market share, and distinguishing between primary and secondary research methods.
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9th Grade - 12th Grade
Core Marketing Skills - Introduction to Digital vs. Traditional Marketing - Key Concepts in Marketing
Interactive Video
9th Grade - 12th Grade
Business, Professional Development
Explore the contrast between traditional and digital marketing approaches, focusing on evaluating various marketing types and understanding essential marketing principles. Develop skills to identify effective strategies that enhance brand awareness and boost customer engagement.
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9th Grade - 12th Grade
Marketing Strategies - Components & Planning - Business Marketing
Interactive Video
9th Grade - 12th Grade
Business, Professional Development, Design
Focus on essential elements for crafting a successful marketing plan. Develop skills to identify target audiences, establish specific marketing objectives, and understand the role of comprehensive SWOT analysis in achieving business success.
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9th Grade - 12th Grade
Strategic Planning - Marketing Plans & Mistakes - Business Management
Interactive Video
9th Grade - 12th Grade
Business
Examine the alignment of marketing plans with business strategy and marketplace needs by exploring key components and common pitfalls. Develop skills to craft effective marketing plans, recognize critical marketing mistakes from history, and apply strategic thinking in business contexts.
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9th Grade - 10th Grade
Psychological Influences - Scent Marketing Techniques - Business Strategy
Interactive Video
9th Grade - 10th Grade
Business
Examine the psychological impact of scent marketing strategies and their integration into business strategy. Understand how scents influence consumer behavior, enhance branding efforts, and analyze real-world marketing applications and their outcomes. Focus on content to achieve comprehensive knowledge, develop critical thinking around marketing strategies, and apply insights into practical scenarios.
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9th Grade - 12th Grade
Conceptual Understanding - Tourism Marketing - Strategies in Marketing
Interactive Video
9th Grade - 12th Grade
Business, Social Studies
Explore key marketing concepts and strategies with an emphasis on tourism marketing. Focus on understanding customer needs and the systematic processes of planning, implementation, and evaluation. Gain insights into differentiating marketing components, identifying the role of marketing plans, and recognizing the unique features of tourism marketing for practical application.
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9th Grade - 10th Grade
Content Management - Tools & Strategies - Digital Marketing
Interactive Video
9th Grade - 10th Grade
Business
Gain expertise in utilizing tools for automating and enhancing content marketing tasks. Develop skills in researching trending topics and collaborative editing. Learn to effectively use content distribution tools and interpret web analytics to improve marketing performance.
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10th Grade - 12th Grade
Analyzing Behavioral Patterns - Habits Influence - Consumer Marketing
Interactive Video
10th Grade - 12th Grade
Business, Professional Development, Education
Gain insights into the impact of unconscious habits on consumer behavior and the subsequent challenges these present for marketers. Understand the intricate nature of marketing predictions affected by these habits and develop the ability to analyze trends in consumer satisfaction and behavior.
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9th Grade - 12th Grade
Developing Strategic Thinking - Business Plan Elements - Essential Business Concepts
Interactive Video
9th Grade - 12th Grade
Business
Explore the essential components of a business plan, emphasizing strategies for crafting dynamic and flexible business documents. Enhance your understanding of business strategy, improve your ability to articulate business visions, and develop skills to adjust plans in response to market changes.
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9th Grade - 12th Grade
Marketing Strategies - Concepts & Evolution
Interactive Video
9th Grade - 12th Grade
Life Skills, Education, Business
Study the foundational concepts of marketing and the evolution of marketing practices since the 1950s. Develop an understanding of key marketing components and their impact on sales revenue. Identify effective strategies for reaching target audiences.
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9th Grade - 12th Grade
Business Strategy Development - Vision & Goals - Market Insight Essentials
Interactive Video
9th Grade - 12th Grade
Business
Explore essential factors driving business success, including crafting an effective business plan, comprehending market dynamics, and establishing a unique selling proposition. Mastering these concepts will equip learners to set strategic goals, align activities with their vision, and respond effectively to market opportunities.
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10th Grade - 12th Grade
Partnership Management - Collaborative Skills - Entrepreneurship in Personal Genetics
Interactive Video
10th Grade - 12th Grade
Business, Life Skills, Science
Investigate strategic partnerships and initiatives in personal genetics, focusing on collaborative skills that enhance entrepreneurial success. Understand the importance of complementary skills in partnerships and how diverse backgrounds contribute to effective marketing strategies.
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12th Grade - University
Product Differentiation and Management - Marketing Mix - Product Marketing
Interactive Video
12th Grade - University
Business
Examine the essential function of product differentiation and management within the marketing mix. Key areas include new product development and lifecycle management. Gain insights into managing a product's lifecycle, supporting sales, and devising effective packaging strategies to effectively identify and meet customer needs.
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