Subject

Career-technical

Advanced Career Pathways

9th Grade - 12th Grade

Fundamental Concepts - Data Analysis - Marketing Research

Fundamental Concepts - Data Analysis - Marketing Research

Presentation

Fundamental Concepts - Data Analysis - Marketing Research

9th Grade - 12th Grade

Career-technical

Understand the fundamentals of marketing research by examining various data types and methodologies. Develop a comprehensive grasp of research processes to enhance analytical capabilities and improve decision-making skills.

9th Grade - 12th Grade

Preference Analysis - Surveys - Consumer Behavior

Preference Analysis - Surveys - Consumer Behavior

Presentation

Preference Analysis - Surveys - Consumer Behavior

9th Grade - 12th Grade

Career-technical

Gain insights into consumer behavior through exploring social media preferences and everyday choices. Develop data analysis skills by examining trends and patterns in consumer behavior.

9th Grade - 12th Grade

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

Presentation

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

9th Grade - 12th Grade

Career-technical

Study essential components of marketing plans, including SWOT analysis and the 4 P's of the marketing mix. Develop strategic planning skills critical for achieving business growth.

9th Grade - 12th Grade

Core Retail Skills - Merchandising Essentials - Introduction to Merchandising & Buying

Core Retail Skills - Merchandising Essentials - Introduction to Merchandising & Buying

Presentation

Core Retail Skills - Merchandising Essentials - Introduction to Merchandising & Buying

9th Grade - 12th Grade

Career-technical

Master the fundamentals of merchandising and buying with a focus on essential retail skills and strategic planning. Develop a thorough understanding of effective merchandising techniques that drive retail success, gaining practical insights applicable to real-world scenarios.

9th Grade - 12th Grade

Marketing Strategies - Key Concepts - DECA Competition Preparation

Marketing Strategies - Key Concepts - DECA Competition Preparation

Presentation

Marketing Strategies - Key Concepts - DECA Competition Preparation

9th Grade - 12th Grade

Career-technical

Gain a comprehensive understanding of essential marketing concepts, including the product lifecycle, SWOT, and PEST analysis. Strengthen your ability to apply these theories effectively in marketing strategies relevant to DECA events.

9th Grade - 10th Grade

Exploring Marketing Principles - The Four P's - Introduction to Marketing

Exploring Marketing Principles - The Four P's - Introduction to Marketing

Presentation

Exploring Marketing Principles - The Four P's - Introduction to Marketing

9th Grade - 10th Grade

Career-technical

Explore the key differences between marketing and advertising, emphasizing the comprehensive scope of marketing beyond the promotion aspect. Learn the significance of the Marketing Mix and how its components interact to meet business objectives. Gain essential insights into conducting market research and identifying target markets. Enhance your understanding of these foundational concepts to better strategize and implement effective marketing campaigns.

9th Grade - 12th Grade

Market Understanding - Segmentation and Digital Marketing - Comprehensive Marketing Strategies

Market Understanding - Segmentation and Digital Marketing - Comprehensive Marketing Strategies

Presentation

Market Understanding - Segmentation and Digital Marketing - Comprehensive Marketing Strategies

9th Grade - 12th Grade

Career-technical

Engage with key marketing concepts, focusing on market segmentation and digital marketing strategies. Develop skills to accurately identify target markets and effectively integrate the marketing mix.

9th Grade - 12th Grade

Key Concepts in Marketing - Information Management - Data Analysis Essentials

Key Concepts in Marketing - Information Management - Data Analysis Essentials

Presentation

Key Concepts in Marketing - Information Management - Data Analysis Essentials

9th Grade - 12th Grade

Career-technical

Explore key terms and concepts of marketing information management, learning to distinguish between primary and secondary data. Understand the applications of quantitative data, focusing on the subject matter and learning outcomes.

9th Grade - 12th Grade

Market Analysis Techniques - Data Collection - Marketing Research

Market Analysis Techniques - Data Collection - Marketing Research

Presentation

Market Analysis Techniques - Data Collection - Marketing Research

9th Grade - 12th Grade

Career-technical

Explore techniques for conducting marketing research with an emphasis on data collection strategies. Acquire skills in data analysis and practical application of consumer insights.

9th Grade - 12th Grade

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

Presentation

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

9th Grade - 12th Grade

Career-technical

Examine essential promotional strategies and their implementation in sports and entertainment marketing. Gain insight into effectively influencing consumer behavior and methods for tracking promotional success. Develop skills in crafting and analyzing marketing strategies to achieve desired consumer responses and measure campaign effectiveness.

9th Grade

Market Research Skills - Product Development Insights - Business Studies

Market Research Skills - Product Development Insights - Business Studies

Presentation

Market Research Skills - Product Development Insights - Business Studies

9th Grade

Career-technical

Investigate essential elements of market research and its role in product development. Master systematic research techniques to make informed business decisions.

9th Grade

Understanding Marketing Concepts and Applications

Understanding Marketing Concepts and Applications

Presentation

Understanding Marketing Concepts and Applications

9th Grade

Career-technical

Examine how marketing serves various sectors, identifying strategies used and analyzing their effects on consumer behavior. Understand the objectives, learning outcomes, and skills associated with evaluating marketing's role and its influence on decision-making.

9th Grade - 12th Grade

Marketing Research Techniques - Research Design - Marketing Studies

Marketing Research Techniques - Research Design - Marketing Studies

Presentation

Marketing Research Techniques - Research Design - Marketing Studies

9th Grade - 12th Grade

Career-technical

Understand various marketing research design methods with a focus on their purposes, data collection approaches, and analysis strategies. Develop proficiency in crafting and executing effective research projects.

9th Grade - 12th Grade

Marketing Fundamentals - The 4 Ps and Influencer Impact

Marketing Fundamentals - The 4 Ps and Influencer Impact

Presentation

Marketing Fundamentals - The 4 Ps and Influencer Impact

9th Grade - 12th Grade

Career-technical

Examine foundational marketing concepts, including the 4 Ps: Product, Price, Place, and Promotion. Understand the impact of social media influencers on marketing strategies. Develop skills in strategic product management and effectively targeting consumers.

9th Grade

Crafting Professional Emails - Writing Skills - Effective Communication

Crafting Professional Emails - Writing Skills - Effective Communication

Presentation

Crafting Professional Emails - Writing Skills - Effective Communication

9th Grade

Career-technical

Enhance proficiency in professional email writing by mastering structure and etiquette tailored to various scenarios. Develop effective and polished written communication skills, focusing on clarity, conciseness, and professionalism.

9th Grade

Professional Email Writing - Effective Email Communication

Professional Email Writing - Effective Email Communication

Presentation

Professional Email Writing - Effective Email Communication

9th Grade

Career-technical

Master the essentials of crafting professional emails by understanding structure and etiquette. Develop skills in clear communication while maintaining professionalism.

9th Grade - 12th Grade

Understanding Market Research - Orientation & Data Types - Business Studies

Understanding Market Research - Orientation & Data Types - Business Studies

Presentation

Understanding Market Research - Orientation & Data Types - Business Studies

9th Grade - 12th Grade

Career-technical

Explore various market orientations and understand the different data types used in business research. Learn effective information-gathering techniques to make informed business decisions. Focus on understanding core principles, developing analytic skills, and enhancing decision-making capabilities in a business context.

8th Grade - 12th Grade

Marketing Basics - Branding and Advertising - Principles of Marketing

Marketing Basics - Branding and Advertising - Principles of Marketing

Presentation

Marketing Basics - Branding and Advertising - Principles of Marketing

8th Grade - 12th Grade

Career-technical

Explore essential marketing concepts, focusing on branding and advertising strategies. Gain the ability to identify key marketing elements and understand their application in real-world scenarios.

9th Grade - 12th Grade

Entrepreneurial Choices - Needs vs Wants - Internal & External Opportunities

Entrepreneurial Choices - Needs vs Wants - Internal & External Opportunities

Presentation

Entrepreneurial Choices - Needs vs Wants - Internal & External Opportunities

9th Grade - 12th Grade

Career-technical

Explore the concept of entrepreneurship by distinguishing between needs and wants, and evaluate opportunities as either internal or external. Enhance critical thinking skills for practical, real-world application.

9th Grade - University

Influencer Strategies - Earning Techniques - Marketing Influence

Influencer Strategies - Earning Techniques - Marketing Influence

Presentation

Influencer Strategies - Earning Techniques - Marketing Influence

9th Grade - University

Career-technical

Investigate influencer marketing strategies and techniques for monetization. Gain insights into influencers' effects on consumer behavior and the crucial role of maintaining authenticity.

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