Subject

Career-technical

Advanced Career Pathways

9th Grade - 12th Grade

Preference Analysis - Personal Preferences Survey - Marketing Research

Preference Analysis - Personal Preferences Survey - Marketing Research

Lesson

Preference Analysis - Personal Preferences Survey - Marketing Research

9th Grade - 12th Grade

Business

Personal preferences are explored through various questions related to media habits and academic interests. Learners will understand consumer behavior by analyzing preference trends and decision-making processes, gaining insights into how choices are influenced.

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1st Grade - 12th Grade

Fundamentals and Evolution - Marketing Concepts - Business Marketing

Fundamentals and Evolution - Marketing Concepts - Business Marketing

Lesson

Fundamentals and Evolution - Marketing Concepts - Business Marketing

1st Grade - 12th Grade

Special Education, Education, Business

Explore the foundational principles and historical evolution of marketing across various sectors, gaining insights into key marketing orientations and eras. Enhance conceptual knowledge and strategic thinking through practical applications of the 4 P's—product, price, place, and promotion.

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9th Grade - 12th Grade

Data-Driven Approaches - Survey Techniques - Marketing Research

Data-Driven Approaches - Survey Techniques - Marketing Research

Lesson

Data-Driven Approaches - Survey Techniques - Marketing Research

9th Grade - 12th Grade

Life Skills

Explore data-driven approaches and survey techniques to effectively understand market dynamics. Gain skills in designing research strategies and interpreting data to make informed marketing decisions, focusing on content, learning outcomes, and skill development.

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9th Grade - 12th Grade

Marketing Insights - Research Challenges - Exploring Data Sources

Marketing Insights - Research Challenges - Exploring Data Sources

Lesson

Marketing Insights - Research Challenges - Exploring Data Sources

9th Grade - 12th Grade

Business

Explore fundamental challenges in marketing research by identifying problems and distinguishing between primary and secondary data sources. Cultivate a comprehensive understanding of research methods, enhancing the ability to apply insights to practical scenarios and improve strategic decision-making.

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1st Grade - 12th Grade

Marketing Strategy - Marketing Mix & Digital Marketing

Marketing Strategy - Marketing Mix & Digital Marketing

Lesson

Marketing Strategy - Marketing Mix & Digital Marketing

1st Grade - 12th Grade

Special Education, Education, Business

Focus on understanding key aspects of marketing strategies, including defining target markets, competitive positioning, and developing an effective marketing mix. Gain insights into digital marketing strategies such as mobile marketing, which enhance customer engagement and enable personalized marketing efforts.

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1st Grade - 12th Grade

Lead Management Strategies - Digital Marketing - Sales Funnel Optimization

Lead Management Strategies - Digital Marketing - Sales Funnel Optimization

Lesson

Lead Management Strategies - Digital Marketing - Sales Funnel Optimization

1st Grade - 12th Grade

Business, Education

Explore lead management strategies in digital marketing, focusing on the sales funnel stages from attraction to conversion. Gain insights into identifying and qualifying leads to enhance understanding of effective marketing techniques that drive consumer engagement and sales success.

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9th Grade - 10th Grade

Marketing Essentials - Core Concepts and Applications

Marketing Essentials - Core Concepts and Applications

Lesson

Marketing Essentials - Core Concepts and Applications

9th Grade - 10th Grade

Business

Explore the essential components of marketing by distinguishing between marketing and advertising, understanding the critical role of market research, and gaining insights into the marketing mix known as the Four P's. Enhance comprehension of marketing strategies and develop the ability to analyze and apply marketing principles to real-world scenarios, with a particular focus on starting a new business.

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9th Grade - 12th Grade

Essential Strategy Development - Marketing Plan - Business Management

Essential Strategy Development - Marketing Plan - Business Management

Lesson

Essential Strategy Development - Marketing Plan - Business Management

9th Grade - 12th Grade

Other

Learn the fundamentals of creating a comprehensive marketing plan by understanding key sections such as SWOT analysis and the marketing mix. Develop skills in crafting effective business strategies and gain insight into the essential components necessary for guiding company activities.

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9th Grade - 12th Grade

Exploration - Career Pathways - Industry Awareness

Exploration - Career Pathways - Industry Awareness

Lesson

Exploration - Career Pathways - Industry Awareness

9th Grade - 12th Grade

Other

Explore diverse career paths across industries such as Agriculture, Architecture, Arts, Business, and Education. Gain awareness of various career fields to make informed decisions about future career interests and opportunities.

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9th Grade - 12th Grade

Marketing Metrics - Costs & Customer Retention - Marketing Principles

Marketing Metrics - Costs & Customer Retention - Marketing Principles

Lesson

Marketing Metrics - Costs & Customer Retention - Marketing Principles

9th Grade - 12th Grade

Other

Explore essential marketing metrics with a focus on calculating customer acquisition costs and the advantages of customer retention strategies. Gain an understanding of marketing mix dynamics and develop skills in analyzing and applying marketing strategies to enhance business outcomes.

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9th Grade - 12th Grade

Social Media Strategies - Platform Analysis - Marketing Techniques

Social Media Strategies - Platform Analysis - Marketing Techniques

Lesson

Social Media Strategies - Platform Analysis - Marketing Techniques

9th Grade - 12th Grade

Business

Explore how social media platforms can be leveraged effectively in marketing by analyzing audience demographics and platform popularity. Gain insights into crafting tailored advertisement strategies to enhance engagement and expand reach across diverse user bases.

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9th Grade - 12th Grade

Marketing Information Management - Key Terms and Data Understanding

Marketing Information Management - Key Terms and Data Understanding

Lesson

Marketing Information Management - Key Terms and Data Understanding

9th Grade - 12th Grade

Business

Gain a comprehensive understanding of essential concepts in marketing information management by focusing on differentiating between primary and secondary data and identifying quantitative data. Develop skills for effectively managing and utilizing marketing data to inform decision-making, ensuring a solid grasp of key terminologies and methodologies.

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9th Grade - 12th Grade

Understanding Market Segmentation and Marketing Mix Concepts

Understanding Market Segmentation and Marketing Mix Concepts

Lesson

Understanding Market Segmentation and Marketing Mix Concepts

9th Grade - 12th Grade

Business

Explore essential concepts of market segmentation and the marketing mix, highlighting their importance in shaping marketing strategies. Gain insights into identifying market segments and integrating marketing components effectively to develop successful marketing plans.

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9th Grade - 12th Grade

Marketing Fundamentals - Introduction to Marketing Concepts - Basics of Marketing

Marketing Fundamentals - Introduction to Marketing Concepts - Basics of Marketing

Lesson

Marketing Fundamentals - Introduction to Marketing Concepts - Basics of Marketing

9th Grade - 12th Grade

Other

Explore essential marketing concepts, providing an overview of fundamental principles and strategies utilized in the industry. Acquire insights into foundational marketing skills and strategies, equipping you to effectively understand and apply marketing basics in practical contexts.

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9th Grade - 12th Grade

Marketing Strategies - The 4 Ps and Influence of Social Media

Marketing Strategies - The 4 Ps and Influence of Social Media

Lesson

Marketing Strategies - The 4 Ps and Influence of Social Media

9th Grade - 12th Grade

Business

Explore the fundamentals of marketing by examining the 4 Ps: Product, Price, Place, and Promotion, and their significance in developing a solid marketing mix. Acquire knowledge on identifying target markets and analyzing the influence of social media influencers on consumer behavior, providing valuable skills for application in real-world scenarios.

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9th Grade - 12th Grade

Vocabulary Development - Building Blocks - Language Fundamentals

Vocabulary Development - Building Blocks - Language Fundamentals

Lesson

Vocabulary Development - Building Blocks - Language Fundamentals

9th Grade - 12th Grade

Business

Building a foundational vocabulary is key to expanding linguistic capabilities. This process enhances language skills, improves comprehension, and strengthens effective communication abilities.

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9th Grade - 12th Grade

Marketing Fundamentals - Core Techniques - Strategic Overview

Marketing Fundamentals - Core Techniques - Strategic Overview

Lesson

Marketing Fundamentals - Core Techniques - Strategic Overview

9th Grade - 12th Grade

Business

Explore the essential principles of marketing and their application in real-world scenarios. Gain foundational skills in developing marketing strategies, enhancing the ability to create effective campaigns and understand market dynamics.

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9th Grade - 12th Grade

Job Application Skills - Effective Job Searching - Career Development

Job Application Skills - Effective Job Searching - Career Development

Lesson

Job Application Skills - Effective Job Searching - Career Development

9th Grade - 12th Grade

Other

Focus on developing essential job application skills, including knowing when to share personal information, effectively marketing oneself, and leveraging networking. Gain insights into crafting a compelling resume, preparing for interviews, and aligning personal qualifications with potential employers' needs.

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9th Grade - 12th Grade

Career Exploration - Interest Identification - Personal and Professional Development

Career Exploration - Interest Identification - Personal and Professional Development

Lesson

Career Exploration - Interest Identification - Personal and Professional Development

9th Grade - 12th Grade

Arts

Students will explore various career paths and identify how their interests and skills align with potential future careers. The learning process aims to enhance understanding of different career pathways and empower learners to make informed decisions regarding their professional futures.

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9th Grade - 12th Grade

Investment Decision-Making - Risk Management & Business Planning

Investment Decision-Making - Risk Management & Business Planning

Lesson

Investment Decision-Making - Risk Management & Business Planning

9th Grade - 12th Grade

Other

Gain a comprehensive understanding of making informed investment decisions by exploring key concepts such as risk tolerance, growth mindset, and business opportunities. Develop skills in starting and managing a business, identifying and assessing risks, and devising strategic plans to achieve business goals and secure investments effectively.

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