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Advanced Career Pathways

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Marketing Communications Lessons

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9th Grade - 10th Grade

Marketing Essentials - Core Concepts and Applications

Marketing Essentials - Core Concepts and Applications

Lesson

Marketing Essentials - Core Concepts and Applications

9th Grade - 10th Grade

Business

Explore the essential components of marketing by distinguishing between marketing and advertising, understanding the critical role of market research, and gaining insights into the marketing mix known as the Four P's. Enhance comprehension of marketing strategies and develop the ability to analyze and apply marketing principles to real-world scenarios, with a particular focus on starting a new business.

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9th Grade - 12th Grade

Essential Strategy Development - Marketing Plan - Business Management

Essential Strategy Development - Marketing Plan - Business Management

Lesson

Essential Strategy Development - Marketing Plan - Business Management

9th Grade - 12th Grade

Other

Learn the fundamentals of creating a comprehensive marketing plan by understanding key sections such as SWOT analysis and the marketing mix. Develop skills in crafting effective business strategies and gain insight into the essential components necessary for guiding company activities.

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9th Grade - 12th Grade

Social Media Strategies - Platform Analysis - Marketing Techniques

Social Media Strategies - Platform Analysis - Marketing Techniques

Lesson

Social Media Strategies - Platform Analysis - Marketing Techniques

9th Grade - 12th Grade

Business

Explore how social media platforms can be leveraged effectively in marketing by analyzing audience demographics and platform popularity. Gain insights into crafting tailored advertisement strategies to enhance engagement and expand reach across diverse user bases.

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9th Grade - 12th Grade

Vocabulary Development - Building Blocks - Language Fundamentals

Vocabulary Development - Building Blocks - Language Fundamentals

Lesson

Vocabulary Development - Building Blocks - Language Fundamentals

9th Grade - 12th Grade

Business

Building a foundational vocabulary is key to expanding linguistic capabilities. This process enhances language skills, improves comprehension, and strengthens effective communication abilities.

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9th Grade - 12th Grade

Marketing Strategies - The 4 Ps and Influence of Social Media

Marketing Strategies - The 4 Ps and Influence of Social Media

Lesson

Marketing Strategies - The 4 Ps and Influence of Social Media

9th Grade - 12th Grade

Business

Explore the fundamentals of marketing by examining the 4 Ps: Product, Price, Place, and Promotion, and their significance in developing a solid marketing mix. Acquire knowledge on identifying target markets and analyzing the influence of social media influencers on consumer behavior, providing valuable skills for application in real-world scenarios.

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9th Grade - 10th Grade

Career Exploration - Development Events - FFA Competitions

Career Exploration - Development Events - FFA Competitions

Lesson

Career Exploration - Development Events - FFA Competitions

9th Grade - 10th Grade

Specialty

Explore the array of Career Development Events (CDEs) offered by FFA, emphasizing popular competitions such as Veterinary Science, Wildlife, Poultry, and Livestock Judging. Learners gain an understanding of which Texas competitions qualify for nationals and the requirements needed to compete, acquiring insights into the structure and significance of CDEs across the United States.

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9th Grade - 12th Grade

Marketing Fundamentals - Core Techniques - Strategic Overview

Marketing Fundamentals - Core Techniques - Strategic Overview

Lesson

Marketing Fundamentals - Core Techniques - Strategic Overview

9th Grade - 12th Grade

Business

Explore the essential principles of marketing and their application in real-world scenarios. Gain foundational skills in developing marketing strategies, enhancing the ability to create effective campaigns and understand market dynamics.

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9th Grade - 12th Grade

Promotional Strategies - Promotional Mix - Marketing Principles

Promotional Strategies - Promotional Mix - Marketing Principles

Lesson

Promotional Strategies - Promotional Mix - Marketing Principles

9th Grade - 12th Grade

Business

Explore the essential components of the promotional mix in marketing, including advertising, personal selling, direct marketing, publicity, and sales promotion. Gain insights into effective communication strategies and understand how these methods contribute to achieving marketing goals.

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8th Grade - 12th Grade

Foundational Concepts - Marketing Principles - Introduction to Marketing

Foundational Concepts - Marketing Principles - Introduction to Marketing

Lesson

Foundational Concepts - Marketing Principles - Introduction to Marketing

8th Grade - 12th Grade

Business

Gain foundational knowledge in essential marketing principles, focusing on the Four P's, advertising's role, and entrepreneurship. Develop an understanding of key marketing strategies and the capability to identify and employ various marketing components effectively.

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12th Grade

Understanding Marketing Techniques - Marketing Mix - Marketing

Understanding Marketing Techniques - Marketing Mix - Marketing

Lesson

Understanding Marketing Techniques - Marketing Mix - Marketing

12th Grade

Business

Explore the core elements of the marketing mix, focusing on product strategies, pricing decisions, and distribution channels. Understand how these components interact to influence market success and apply these principles in real-world marketing scenarios.

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10th Grade - 11th Grade

Understanding Distribution Channels - Place in the Marketing Mix

Understanding Distribution Channels - Place in the Marketing Mix

Lesson

Understanding Distribution Channels - Place in the Marketing Mix

10th Grade - 11th Grade

Business

Explore the concept of 'Place' in the Marketing Mix, focusing on essential factors such as distribution channels and their influence on business location strategy. Gain insights into selecting and managing distribution routes while identifying key location considerations to enhance business reach and competitiveness.

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9th Grade - 12th Grade

Understanding Market Segmentation and Marketing Mix Concepts

Understanding Market Segmentation and Marketing Mix Concepts

Lesson

Understanding Market Segmentation and Marketing Mix Concepts

9th Grade - 12th Grade

Business

Explore essential concepts of market segmentation and the marketing mix, highlighting their importance in shaping marketing strategies. Gain insights into identifying market segments and integrating marketing components effectively to develop successful marketing plans.

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9th Grade - 12th Grade

[Marketing Fundamentals - Key Concepts - DECA Preparation]

[Marketing Fundamentals - Key Concepts - DECA Preparation]

Lesson

[Marketing Fundamentals - Key Concepts - DECA Preparation]

9th Grade - 12th Grade

Business

Gain a comprehensive understanding of essential marketing concepts, including the product lifecycle, marketing mix, and SWOT analysis, to prepare for DECA competitions. By mastering these topics, enhance your ability to develop effective marketing strategies and improve skills in analyzing market situations.

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11th Grade - 12th Grade

Promotional Strategies - Advertising Channels - Marketing Communication

Promotional Strategies - Advertising Channels - Marketing Communication

Lesson

Promotional Strategies - Advertising Channels - Marketing Communication

11th Grade - 12th Grade

Business

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9th Grade - 12th Grade

Strategic Marketing Skills - Product Mix Optimization

Strategic Marketing Skills - Product Mix Optimization

Lesson

Strategic Marketing Skills - Product Mix Optimization

9th Grade - 12th Grade

Business

Analyze the complexities involved in creating an optimal product mix within the marketing domain. Focus on strategic decision-making and resource allocation to develop a thorough understanding of aligning product portfolios with market demands. Enhance analytical skills to effectively optimize product offerings.

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9th Grade - 12th Grade

Marketing Information Management - Key Terms and Data Understanding

Marketing Information Management - Key Terms and Data Understanding

Lesson

Marketing Information Management - Key Terms and Data Understanding

9th Grade - 12th Grade

Business

Gain a comprehensive understanding of essential concepts in marketing information management by focusing on differentiating between primary and secondary data and identifying quantitative data. Develop skills for effectively managing and utilizing marketing data to inform decision-making, ensuring a solid grasp of key terminologies and methodologies.

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9th Grade - 12th Grade

Fundamentals of Social Media Marketing - Platforms and Strategies

Fundamentals of Social Media Marketing - Platforms and Strategies

Lesson

Fundamentals of Social Media Marketing - Platforms and Strategies

9th Grade - 12th Grade

Performing Arts

Explore core principles and popular platforms integral to social media marketing. Focus on practical usage and strategic development. Gain an understanding of platform usage statistics to harness these tools effectively for marketing purposes.

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9th Grade - 12th Grade

Strategic Approaches - Social Media Campaigns - Marketing

Strategic Approaches - Social Media Campaigns - Marketing

Lesson

Strategic Approaches - Social Media Campaigns - Marketing

9th Grade - 12th Grade

Arts

Discover the strategic aspects of social media marketing, emphasizing campaign planning and diverse advertising techniques. Develop expertise in identifying successful strategies such as crowdfunding and social media advertising, tailored to various situations, enhancing proficiency and adaptability in the digital marketing landscape.

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9th Grade - 12th Grade

[Core Strategies - Marketing Fundamentals - Business Studies]

[Core Strategies - Marketing Fundamentals - Business Studies]

Lesson

[Core Strategies - Marketing Fundamentals - Business Studies]

9th Grade - 12th Grade

Business

Explore the fundamental principles of marketing with an emphasis on developing a thorough grasp of key strategies and core concepts in business studies. Gain a strong foundation in essential marketing skills, empowering the creation of effective marketing plans and strategies.

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