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10th Grade - 12th Grade
Conceptual Understanding - Market Research - Marketing Strategies
Presentation
10th Grade - 12th Grade
Career-technical
Examine marketing research principles, focusing on customer satisfaction and various data gathering techniques. Gain expertise in creating surveys and analyzing market trends effectively.
9th Grade - 12th Grade
Fundamental Concepts - Data Analysis - Marketing Research
Presentation
9th Grade - 12th Grade
Career-technical
Understand the fundamentals of marketing research by examining various data types and methodologies. Develop a comprehensive grasp of research processes to enhance analytical capabilities and improve decision-making skills.
9th Grade - 12th Grade
Preference Analysis - Surveys - Consumer Behavior
Presentation
9th Grade - 12th Grade
Career-technical
Gain insights into consumer behavior through exploring social media preferences and everyday choices. Develop data analysis skills by examining trends and patterns in consumer behavior.
12th Grade
Understanding and Classifying Marketing Research
Presentation
12th Grade
Career-technical
Examine the fundamental concepts and classifications of marketing research, focusing on qualitative and quantitative research. Develop the ability to effectively differentiate between these types.
9th Grade - 12th Grade
Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning
Presentation
9th Grade - 12th Grade
Career-technical
Study essential components of marketing plans, including SWOT analysis and the 4 P's of the marketing mix. Develop strategic planning skills critical for achieving business growth.
9th Grade - 12th Grade
Core Retail Skills - Merchandising Essentials - Introduction to Merchandising & Buying
Presentation
9th Grade - 12th Grade
Career-technical
Master the fundamentals of merchandising and buying with a focus on essential retail skills and strategic planning. Develop a thorough understanding of effective merchandising techniques that drive retail success, gaining practical insights applicable to real-world scenarios.
10th Grade - 12th Grade
Consumer Behavior Analysis - Social Trends & Marketing Fads - Marketing Research
Presentation
10th Grade - 12th Grade
Career-technical
Analyze the factors influencing consumer behavior, focusing on social trends and marketing fads. Develop the ability to distinguish between trends and fads and effectively manage marketing information, enhancing decision-making skills in market research.
12th Grade
Comprehensive Understanding - Marketing Mix Elements - Principles of Marketing
Presentation
12th Grade
Career-technical
Examine the core principles of the marketing mix, including its 4Ps, and various pricing strategies. Learners will identify essential marketing elements and apply these concepts in real-world business scenarios, enhancing their understanding and practical skills in marketing.
10th Grade - 12th Grade
Research Techniques - Informal and Formal Approaches - Marketing Research
Presentation
10th Grade - 12th Grade
Career-technical
Develop practical research skills in marketing by exploring both informal and formal research scenarios. Gain proficiency in identifying various research methods and understanding their specific applications in the marketing field.
12th Grade
Consumer Behavior and Marketing Strategies - Practical Merchandising - Fashion Industry
Presentation
12th Grade
Career-technical
Examine essential elements of consumer behavior and merchandising tactics within the fashion industry. Implement strategic marketing approaches to boost product attractiveness and increase sales. Gain insights into understanding consumer preferences and deploying merchandising strategies effectively.
9th Grade - 12th Grade
Marketing Strategies - Key Concepts - DECA Competition Preparation
Presentation
9th Grade - 12th Grade
Career-technical
Gain a comprehensive understanding of essential marketing concepts, including the product lifecycle, SWOT, and PEST analysis. Strengthen your ability to apply these theories effectively in marketing strategies relevant to DECA events.
9th Grade - 12th Grade
Market Understanding - Segmentation and Digital Marketing - Comprehensive Marketing Strategies
Presentation
9th Grade - 12th Grade
Career-technical
Engage with key marketing concepts, focusing on market segmentation and digital marketing strategies. Develop skills to accurately identify target markets and effectively integrate the marketing mix.
9th Grade - 12th Grade
Key Concepts in Marketing - Information Management - Data Analysis Essentials
Presentation
9th Grade - 12th Grade
Career-technical
Explore key terms and concepts of marketing information management, learning to distinguish between primary and secondary data. Understand the applications of quantitative data, focusing on the subject matter and learning outcomes.
9th Grade - 12th Grade
Market Analysis Techniques - Data Collection - Marketing Research
Presentation
9th Grade - 12th Grade
Career-technical
Explore techniques for conducting marketing research with an emphasis on data collection strategies. Acquire skills in data analysis and practical application of consumer insights.
9th Grade - 12th Grade
[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]
Presentation
9th Grade - 12th Grade
Career-technical
Examine essential promotional strategies and their implementation in sports and entertainment marketing. Gain insight into effectively influencing consumer behavior and methods for tracking promotional success. Develop skills in crafting and analyzing marketing strategies to achieve desired consumer responses and measure campaign effectiveness.
9th Grade - 12th Grade
Marketing Research Techniques - Research Design - Marketing Studies
Presentation
9th Grade - 12th Grade
Career-technical
Understand various marketing research design methods with a focus on their purposes, data collection approaches, and analysis strategies. Develop proficiency in crafting and executing effective research projects.
12th Grade
Introduction to Market Research Techniques - Methods and Applications
Presentation
12th Grade
Career-technical
Examine foundational market research concepts, focusing on primary and secondary data sources. Develop the ability to identify research problems and gain a comprehensive understanding of demographic profiling, enhancing analytical and evaluative skills.
9th Grade - 12th Grade
Marketing Fundamentals - The 4 Ps and Influencer Impact
Presentation
9th Grade - 12th Grade
Career-technical
Examine foundational marketing concepts, including the 4 Ps: Product, Price, Place, and Promotion. Understand the impact of social media influencers on marketing strategies. Develop skills in strategic product management and effectively targeting consumers.
12th Grade
Marketing Fundamentals - Concepts & Applications
Presentation
12th Grade
Career-technical
Develop a comprehensive understanding of marketing concepts, focusing on the marketing mix, segmentation, and market planning. Gain the ability to effectively apply these marketing strategies and enhance your skills in strategic marketing planning, identifying target markets, and optimizing promotional and product strategies.
7th Grade - 12th Grade
Marketing Strategy Fundamentals - Developing a Plan - Essentials of Marketing
Presentation
7th Grade - 12th Grade
Career-technical
Study essential marketing strategies with a focus on developing brand messaging and enhancing customer engagement. Acquire skills in formulating detailed marketing plans and evaluating the effectiveness of advertising strategies.