Subject

Career-technical

Advanced Career Pathways

10th Grade - 12th Grade

Conceptual Understanding - Market Research - Marketing Strategies

Conceptual Understanding - Market Research - Marketing Strategies

Presentation

Conceptual Understanding - Market Research - Marketing Strategies

10th Grade - 12th Grade

Career-technical

Examine marketing research principles, focusing on customer satisfaction and various data gathering techniques. Gain expertise in creating surveys and analyzing market trends effectively.

9th Grade - 12th Grade

Fundamental Concepts - Data Analysis - Marketing Research

Fundamental Concepts - Data Analysis - Marketing Research

Presentation

Fundamental Concepts - Data Analysis - Marketing Research

9th Grade - 12th Grade

Career-technical

Understand the fundamentals of marketing research by examining various data types and methodologies. Develop a comprehensive grasp of research processes to enhance analytical capabilities and improve decision-making skills.

9th Grade - 12th Grade

Preference Analysis - Surveys - Consumer Behavior

Preference Analysis - Surveys - Consumer Behavior

Presentation

Preference Analysis - Surveys - Consumer Behavior

9th Grade - 12th Grade

Career-technical

Gain insights into consumer behavior through exploring social media preferences and everyday choices. Develop data analysis skills by examining trends and patterns in consumer behavior.

12th Grade

Understanding and Classifying Marketing Research

Understanding and Classifying Marketing Research

Presentation

Understanding and Classifying Marketing Research

12th Grade

Career-technical

Examine the fundamental concepts and classifications of marketing research, focusing on qualitative and quantitative research. Develop the ability to effectively differentiate between these types.

9th Grade - 12th Grade

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

Presentation

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

9th Grade - 12th Grade

Career-technical

Study essential components of marketing plans, including SWOT analysis and the 4 P's of the marketing mix. Develop strategic planning skills critical for achieving business growth.

9th Grade - 12th Grade

Core Retail Skills - Merchandising Essentials - Introduction to Merchandising & Buying

Core Retail Skills - Merchandising Essentials - Introduction to Merchandising & Buying

Presentation

Core Retail Skills - Merchandising Essentials - Introduction to Merchandising & Buying

9th Grade - 12th Grade

Career-technical

Master the fundamentals of merchandising and buying with a focus on essential retail skills and strategic planning. Develop a thorough understanding of effective merchandising techniques that drive retail success, gaining practical insights applicable to real-world scenarios.

10th Grade - 12th Grade

Consumer Behavior Analysis - Social Trends & Marketing Fads - Marketing Research

Consumer Behavior Analysis - Social Trends & Marketing Fads - Marketing Research

Presentation

Consumer Behavior Analysis - Social Trends & Marketing Fads - Marketing Research

10th Grade - 12th Grade

Career-technical

Analyze the factors influencing consumer behavior, focusing on social trends and marketing fads. Develop the ability to distinguish between trends and fads and effectively manage marketing information, enhancing decision-making skills in market research.

12th Grade

Comprehensive Understanding - Marketing Mix Elements - Principles of Marketing

Comprehensive Understanding - Marketing Mix Elements - Principles of Marketing

Presentation

Comprehensive Understanding - Marketing Mix Elements - Principles of Marketing

12th Grade

Career-technical

Examine the core principles of the marketing mix, including its 4Ps, and various pricing strategies. Learners will identify essential marketing elements and apply these concepts in real-world business scenarios, enhancing their understanding and practical skills in marketing.

10th Grade - 12th Grade

Research Techniques - Informal and Formal Approaches - Marketing Research

Research Techniques - Informal and Formal Approaches - Marketing Research

Presentation

Research Techniques - Informal and Formal Approaches - Marketing Research

10th Grade - 12th Grade

Career-technical

Develop practical research skills in marketing by exploring both informal and formal research scenarios. Gain proficiency in identifying various research methods and understanding their specific applications in the marketing field.

12th Grade

Consumer Behavior and Marketing Strategies - Practical Merchandising - Fashion Industry

Consumer Behavior and Marketing Strategies - Practical Merchandising - Fashion Industry

Presentation

Consumer Behavior and Marketing Strategies - Practical Merchandising - Fashion Industry

12th Grade

Career-technical

Examine essential elements of consumer behavior and merchandising tactics within the fashion industry. Implement strategic marketing approaches to boost product attractiveness and increase sales. Gain insights into understanding consumer preferences and deploying merchandising strategies effectively.

9th Grade - 12th Grade

Marketing Strategies - Key Concepts - DECA Competition Preparation

Marketing Strategies - Key Concepts - DECA Competition Preparation

Presentation

Marketing Strategies - Key Concepts - DECA Competition Preparation

9th Grade - 12th Grade

Career-technical

Gain a comprehensive understanding of essential marketing concepts, including the product lifecycle, SWOT, and PEST analysis. Strengthen your ability to apply these theories effectively in marketing strategies relevant to DECA events.

9th Grade - 12th Grade

Market Understanding - Segmentation and Digital Marketing - Comprehensive Marketing Strategies

Market Understanding - Segmentation and Digital Marketing - Comprehensive Marketing Strategies

Presentation

Market Understanding - Segmentation and Digital Marketing - Comprehensive Marketing Strategies

9th Grade - 12th Grade

Career-technical

Engage with key marketing concepts, focusing on market segmentation and digital marketing strategies. Develop skills to accurately identify target markets and effectively integrate the marketing mix.

9th Grade - 12th Grade

Key Concepts in Marketing - Information Management - Data Analysis Essentials

Key Concepts in Marketing - Information Management - Data Analysis Essentials

Presentation

Key Concepts in Marketing - Information Management - Data Analysis Essentials

9th Grade - 12th Grade

Career-technical

Explore key terms and concepts of marketing information management, learning to distinguish between primary and secondary data. Understand the applications of quantitative data, focusing on the subject matter and learning outcomes.

9th Grade - 12th Grade

Market Analysis Techniques - Data Collection - Marketing Research

Market Analysis Techniques - Data Collection - Marketing Research

Presentation

Market Analysis Techniques - Data Collection - Marketing Research

9th Grade - 12th Grade

Career-technical

Explore techniques for conducting marketing research with an emphasis on data collection strategies. Acquire skills in data analysis and practical application of consumer insights.

9th Grade - 12th Grade

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

Presentation

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

9th Grade - 12th Grade

Career-technical

Examine essential promotional strategies and their implementation in sports and entertainment marketing. Gain insight into effectively influencing consumer behavior and methods for tracking promotional success. Develop skills in crafting and analyzing marketing strategies to achieve desired consumer responses and measure campaign effectiveness.

9th Grade - 12th Grade

Marketing Research Techniques - Research Design - Marketing Studies

Marketing Research Techniques - Research Design - Marketing Studies

Presentation

Marketing Research Techniques - Research Design - Marketing Studies

9th Grade - 12th Grade

Career-technical

Understand various marketing research design methods with a focus on their purposes, data collection approaches, and analysis strategies. Develop proficiency in crafting and executing effective research projects.

12th Grade

Introduction to Market Research Techniques - Methods and Applications

Introduction to Market Research Techniques - Methods and Applications

Presentation

Introduction to Market Research Techniques - Methods and Applications

12th Grade

Career-technical

Examine foundational market research concepts, focusing on primary and secondary data sources. Develop the ability to identify research problems and gain a comprehensive understanding of demographic profiling, enhancing analytical and evaluative skills.

9th Grade - 12th Grade

Marketing Fundamentals - The 4 Ps and Influencer Impact

Marketing Fundamentals - The 4 Ps and Influencer Impact

Presentation

Marketing Fundamentals - The 4 Ps and Influencer Impact

9th Grade - 12th Grade

Career-technical

Examine foundational marketing concepts, including the 4 Ps: Product, Price, Place, and Promotion. Understand the impact of social media influencers on marketing strategies. Develop skills in strategic product management and effectively targeting consumers.

12th Grade

Marketing Fundamentals - Concepts & Applications

Marketing Fundamentals - Concepts & Applications

Presentation

Marketing Fundamentals - Concepts & Applications

12th Grade

Career-technical

Develop a comprehensive understanding of marketing concepts, focusing on the marketing mix, segmentation, and market planning. Gain the ability to effectively apply these marketing strategies and enhance your skills in strategic marketing planning, identifying target markets, and optimizing promotional and product strategies.

7th Grade - 12th Grade

Marketing Strategy Fundamentals - Developing a Plan - Essentials of Marketing

Marketing Strategy Fundamentals - Developing a Plan - Essentials of Marketing

Presentation

Marketing Strategy Fundamentals - Developing a Plan - Essentials of Marketing

7th Grade - 12th Grade

Career-technical

Study essential marketing strategies with a focus on developing brand messaging and enhancing customer engagement. Acquire skills in formulating detailed marketing plans and evaluating the effectiveness of advertising strategies.

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