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Advanced Career Pathways

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12th Grade Marketing Communications Resources

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12th Grade

Communication Strategies - Marketing Mix - Marketing Communications

Communication Strategies - Marketing Mix - Marketing Communications

Flashcard

Communication Strategies - Marketing Mix - Marketing Communications

12th Grade

Career-technical

Investigate key marketing communication strategies, focusing on promotional mix components, the AIDA model, and integrated marketing. Develop analytical skills to enhance the effectiveness of marketing strategies.

9th Grade - 12th Grade

Management Skills - Marketing Communications - Business Fundamentals

Management Skills - Marketing Communications - Business Fundamentals

Quiz

Management Skills - Marketing Communications - Business Fundamentals

9th Grade - 12th Grade

Career-technical

Examine essential management principles and marketing communications, focusing on developing strategic planning skills, understanding ethical selling, and mastering effective product promotion techniques.

2nd Grade - University

Promotion Strategies - Integrated Marketing Communications - Marketing Principles

Promotion Strategies - Integrated Marketing Communications - Marketing Principles

Quiz

Promotion Strategies - Integrated Marketing Communications - Marketing Principles

2nd Grade - University

Career-technical

Explore essential promotional strategies within integrated marketing communications, focusing on enhancing brand recognition and boosting customer engagement through strategic promotional techniques. Develop skills aimed at crafting and executing effective promotions that drive consumer interaction and reinforce brand identity.

9th Grade - 12th Grade

[Communication Techniques - Digital Impact - Marketing Strategies]

[Communication Techniques - Digital Impact - Marketing Strategies]

Interactive Video

[Communication Techniques - Digital Impact - Marketing Strategies]

9th Grade - 12th Grade

Career-technical

Investigate the contemporary landscape of marketing by concentrating on digital influence and proficient communication techniques. Discover methods to improve marketing communication strategies through a comprehensive understanding of advanced tools. Focus on fostering skills that increase the effectiveness of conveying brand messages and engaging with audiences in a digital era. Gain insights into the integration of digital tools with marketing communication to achieve measurable outcomes and enhanced audience interaction.

9th Grade - 12th Grade

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

Presentation

Marketing Strategy - SWOT Analysis & Marketing Mix - Business Planning

9th Grade - 12th Grade

Career-technical

Study essential components of marketing plans, including SWOT analysis and the 4 P's of the marketing mix. Develop strategic planning skills critical for achieving business growth.

11th Grade - 12th Grade

Integrated Marketing Management - Introduction to Marketing Concepts - Foundations of Marketing

Integrated Marketing Management - Introduction to Marketing Concepts - Foundations of Marketing

Quiz

Integrated Marketing Management - Introduction to Marketing Concepts - Foundations of Marketing

11th Grade - 12th Grade

Career-technical

Examine foundational marketing principles, including concepts such as the marketing mix, brand identity, and marketing communications. Develop a comprehensive understanding of strategic marketing planning to enhance marketing skills and outcomes.

12th Grade

Promotion Strategies - Marketing Mix - Fundamentals of Marketing

Promotion Strategies - Marketing Mix - Fundamentals of Marketing

Quiz

Promotion Strategies - Marketing Mix - Fundamentals of Marketing

12th Grade

Career-technical

Examine the complexities of marketing promotion techniques such as push-pull strategies and the AIDA model. Gain a comprehensive understanding of how to craft effective promotional campaigns and design integrated marketing communication plans. Focus on achieving successful marketing outcomes by applying these strategies effectively.

12th Grade

Marketing Skills - Promotional Strategies - Marketing Dynamics

Marketing Skills - Promotional Strategies - Marketing Dynamics

Flashcard

Marketing Skills - Promotional Strategies - Marketing Dynamics

12th Grade

Career-technical

Explore key promotional strategies in marketing by understanding the AIDA model and integrated communications. Gain insight into the role of branding and identify effective elements of successful campaigns. Develop skills in applying these concepts to achieve desired marketing outcomes.

9th Grade - 12th Grade

Understanding Promotional Strategies - Promotional Mix - Advertising and Sales Promotion

Understanding Promotional Strategies - Promotional Mix - Advertising and Sales Promotion

Quiz

Understanding Promotional Strategies - Promotional Mix - Advertising and Sales Promotion

9th Grade - 12th Grade

Career-technical

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9th Grade - 12th Grade

Marketing Strategies - Key Concepts - DECA Competition Preparation

Marketing Strategies - Key Concepts - DECA Competition Preparation

Presentation

Marketing Strategies - Key Concepts - DECA Competition Preparation

9th Grade - 12th Grade

Career-technical

Gain a comprehensive understanding of essential marketing concepts, including the product lifecycle, SWOT, and PEST analysis. Strengthen your ability to apply these theories effectively in marketing strategies relevant to DECA events.

10th Grade - 12th Grade

Marketing Strategies - Promotion Techniques - Sales Events

Marketing Strategies - Promotion Techniques - Sales Events

Quiz

Marketing Strategies - Promotion Techniques - Sales Events

10th Grade - 12th Grade

Career-technical

Explore key marketing strategies, including effective promotion techniques and significant sales events such as Black Friday and Cyber Monday. Gain skills to optimize sales and enhance customer engagement.

11th Grade - 12th Grade

Marketing Strategies - Communication Processes - Promotional Techniques

Marketing Strategies - Communication Processes - Promotional Techniques

Quiz

Marketing Strategies - Communication Processes - Promotional Techniques

11th Grade - 12th Grade

Career-technical

Study effective promotional strategies and communication processes in marketing. Identify successful techniques and understand their impact on achieving marketing objectives.

12th Grade

Comprehensive Understanding - Marketing Mix Elements - Principles of Marketing

Comprehensive Understanding - Marketing Mix Elements - Principles of Marketing

Presentation

Comprehensive Understanding - Marketing Mix Elements - Principles of Marketing

12th Grade

Career-technical

Examine the core principles of the marketing mix, including its 4Ps, and various pricing strategies. Learners will identify essential marketing elements and apply these concepts in real-world business scenarios, enhancing their understanding and practical skills in marketing.

12th Grade

Promotion Tools - Engaging Customers - Marketing Communication

Promotion Tools - Engaging Customers - Marketing Communication

Flashcard

Promotion Tools - Engaging Customers - Marketing Communication

12th Grade

Career-technical

Investigate diverse promotional strategies to engage customers effectively. Acquire knowledge on cultivating enduring customer relationships and advancing communication skills.

9th Grade - 12th Grade

Conceptual Understanding - Marketing Techniques - Business Studies

Conceptual Understanding - Marketing Techniques - Business Studies

Quiz

Conceptual Understanding - Marketing Techniques - Business Studies

9th Grade - 12th Grade

Career-technical

Understand essential marketing concepts with a focus on differentiating between goods and services, as well as exploring various marketing strategies. Acquire insights into customer-centric marketing and learn how to effectively apply these principles to meet customer needs and drive business success.

9th Grade - 12th Grade

Engaging Strategies - Social Media Marketing - Digital Marketing Fundamentals

Engaging Strategies - Social Media Marketing - Digital Marketing Fundamentals

Interactive Video

Engaging Strategies - Social Media Marketing - Digital Marketing Fundamentals

9th Grade - 12th Grade

Career-technical

Analyze the core principles of social media marketing with a focus on engagement and platform strategies. Gain insights into brand interaction and customer relationship management, enhancing skills in connecting with audiences effectively.

12th Grade

Communication Skills - Elements & Effectiveness - Basic Communication Principles

Communication Skills - Elements & Effectiveness - Basic Communication Principles

Passage

Communication Skills - Elements & Effectiveness - Basic Communication Principles

12th Grade

Career-technical

Analyze and understand key elements of communication and evaluate their effectiveness across different contexts. Develop skills in conducting effective audience analysis and crafting strategic message delivery, enhancing communication competency for various scenarios.

9th Grade - 12th Grade

Key Concepts in Marketing - Information Management - Data Analysis Essentials

Key Concepts in Marketing - Information Management - Data Analysis Essentials

Presentation

Key Concepts in Marketing - Information Management - Data Analysis Essentials

9th Grade - 12th Grade

Career-technical

Explore key terms and concepts of marketing information management, learning to distinguish between primary and secondary data. Understand the applications of quantitative data, focusing on the subject matter and learning outcomes.

9th Grade - 12th Grade

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

Presentation

[Promotion Strategies - Sports & Entertainment Marketing - Chapter 9]

9th Grade - 12th Grade

Career-technical

Examine essential promotional strategies and their implementation in sports and entertainment marketing. Gain insight into effectively influencing consumer behavior and methods for tracking promotional success. Develop skills in crafting and analyzing marketing strategies to achieve desired consumer responses and measure campaign effectiveness.

9th Grade - 12th Grade

Challenges and Strategies in Global Marketing

Challenges and Strategies in Global Marketing

Interactive Video

Challenges and Strategies in Global Marketing

9th Grade - 12th Grade

Career-technical

Investigate effective strategies and challenges in international marketing, concentrating on cultural adaptation and comprehensive market research. Develop marketing skills to adeptly navigate global markets and enhance your understanding of how cultural differences impact marketing strategies. Gain insights into assessing foreign markets and identifying opportunities, ultimately refining your ability to create globally relevant marketing campaigns.

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